
Latest Hearing Aid UK Update 14/10/2026
Hearing Aid UK supplies and professionally fits the full current Starkey range throughout the UK, including Omega AI Plus, Omega AI, G Series AI and Signature Series hearing aids.
Every Starkey hearing aid is fitted and fine-tuned in person by an HCPC-registered audiologist, either at one of our 93+ clinics or during a free home visit, and every price includes the hearing test, fitting and aftercare for life.
Starkey hearing aids hold a distinctive place in the hearing aid world: it's the only major manufacturer that's American-owned, while most of the well-known names are based in Denmark or Switzerland.
The brand has built its reputation on pushing things forward, including some of the earliest truly invisible hearing aid designs and built-in health monitoring, and it's also known for the charitable work carried out through the Starkey Hearing Foundation.
Current models include Omega AI Plus, G Series AI, Omega AI, and Signature Series, offering AI-powered sound, Bluetooth, rechargeability, and health tracking.
With user-friendly apps and support for tinnitus and spatial awareness, Starkey delivers smart, discreet hearing solutions for all lifestyles and budgets.
Not sure whether Starkey is the right brand for you? We are not tied to any manufacturer, so your audiologist can compare Starkey with every other leading brand at the same appointment.
Table of Contents:
►Hearing aid ranges and models
Starkey is the only major American-owned hearing aid manufacturer, and three of the other main manufacturers come from Denmark. The company is privately owned by Bill Austin, its owner and chairman, and is headquartered in Eden Prairie, Minnesota. Over the last few years, they have developed some innovative hearing aid technology.
Starkey hearing aids are built around picking up the sounds that matter to you, from a child's laughter across the room to a conversation held over background chatter in a busy pub or restaurant.
According to Starkey, the company now has more than 5,000 employees and does business in over 100 markets, yet it has stayed proudly American. Starkey states that Bill Austin has personally assisted five US presidents with their hearing aids.
Giving back has also been a big part of the company. The Starkey Hearing Foundation, set up in 1984, says it has provided more than 1.5 million hearing health care services to people in need worldwide.
Starkey uses two numbering systems to indicate technology sophistication. However, if you're struggling to understand the make and model names of Starkey digital hearing aids, then here's a simple guide to help:
The current levels compare like this:
24: Premium, Starkey’s most advanced sound processing, with the strongest automatic help in noisy places
20: Advanced, most premium features at a lower price
16: Mid, good everyday performance in background noise
12: Standard, reliable, connected hearing for quieter lifestyles
10: Entry, straightforward, dependable hearing improvement

From tech breakthroughs to philanthropy, Starkey has played a long-running part in shaping hearing aid technology. Starkey boasts a variety of sophisticated sound processing techniques, created and tested at the company's own research centre in Berkeley, California, and other U.S. and international facilities worldwide.
Starkey’s earlier Livio AI hearing aids were the first to provide a technology called Hearing Reality. Starkey described it as the ear’s answer to virtual reality, using high-speed, high-definition software processing to separate the different layers of sound around you and help you focus on the ones that matter.
Introduced at the International Congress of Hearing Aid Acousticians (EUHA) in 2017, this technology is intended to preserve the natural advantages of the ear to enhance sound and spatial awareness.
Starkey states that it is designed to restore front-to-back sound cues, helping you tell where sounds are coming from, for a more natural hearing experience. Spatial awareness is important because it helps connect us with the objects around us and helps us orient ourselves.
For people who experience tinnitus (ringing or other sounds in the ears), Starkey’s Multiflex Tinnitus Technology plays a soothing sound that some people find makes tinnitus less noticeable. Your audiologist can talk you through whether it is worth trying. If you have not already discussed your tinnitus with your GP, it is a good idea to do so.
Starkey’s earlier ranges, such as Livio AI, used the Thrive app, which gave users more control over their hearing aids and let them view health data.
Starkey's current ranges use the My Starkey app, which lets you customise how the hearing aids sound, fine-tune noise cancellation features, and save your preferred settings for different locations, so your hearing aids adjust automatically when you return to a familiar environment.

Starkey has various hearing aid accessories available to improve your hearing and lifestyle, such as assisting in tricky hearing situations, watching TV, being on the phone and much more. Find out more about which devices would work better for you by asking your audiologist.
Phone compatibility changes as new phones and app updates are released, so your audiologist will check that your iPhone or Android phone works with the My Starkey app and your chosen hearing aids before they are fitted.
All our audiologists will professionally advise you to help you choose the right Starkey hearing aid for you and your hearing loss, as well as give you ongoing aftercare and support going forward, including:
Starkey hearing aid adjustments, cleaning a Starkey hearing aid, Starkey hearing aid batteries, Bluetooth issues, like connectivity and pairing, the right Starkey hearing aid charger system for you and the different types of Starkey hearing aid domes.
Standard disposable batteries typically last from a few days to a few weeks, depending on your streaming usage, the type of hearing aid, the battery type, etc. Starkey’s lithium-ion rechargeable models are designed to give a full day of use even when streaming from your phone and accessories after a full charge.
The Starkey Omega AI Plus range is Starkey’s newest flagship. Launched in October 2026, it replaces Omega AI at the top of the Starkey range. It’s built on the new G4 Gen AI Neuro Processor, and Starkey states that its neural network processing (a type of AI trained on huge amounts of sound) sits directly on the main chip.
The headline new feature is the DNN Dual Compressor, which Starkey describes as the first of its kind in a hearing aid. Compression is how a hearing aid makes quiet sounds audible without making loud sounds uncomfortable. This feature uses speech detection to blend fast and slow compression.
In Starkey’s own study, all participants reported fewer sound artefacts, and most preferred its sound quality. Omega AI Plus also brings DNN 360 directionality to rechargeable custom ITC R and ITE R models (in-the-canal and in-the-ear styles made to fit your ear), and at the 24 level adds the option to keep Edge Mode (Starkey’s on-demand boost for difficult listening situations) switched on all the time. According to Starkey, the RIC RT gives up to 51 hours of battery life.

The Starkey G Series AI range is Starkey's accessible, mid-range platform, sitting below the Omega AI Plus and Omega AI but built on the same principle: hearing aids that work out the listening environment and adjust automatically, without you needing to touch any settings.
Starkey calls this Friendly AI directionality. Available in two styles, RIC (Receiver-in-Canal) and BTE (Behind-the-Ear), it supports Bluetooth streaming and the My Starkey app across both. The BTE models add telecoil technology for use with hearing loops in theatres, churches, and other public venues.
For most people exploring private hearing aids for the first time, or moving on from NHS aids and wanting something noticeably better without paying flagship prices, this is the range where the conversation is worth starting.

The Starkey Omega AI range combines advanced intelligence with real-world practicality. It features DNN 360, which Starkey describes as the world’s first deep-neural-network directionality system. Starkey states that it analyses 80 million sound data points per hour to anticipate what you need to hear. It is powered by the G3 Neuro Processor and is designed to deliver clearer, more natural speech in noisy settings.
Available in RIC RT, mini RIC RT, ITC RT, and ITE RT styles (rechargeable receiver-in-canal, smaller receiver-in-canal, in-the-canal and in-the-ear), Omega AI offers, according to Starkey, up to 51 hours of battery life, full IP68 waterproofing, and health tracking, including step-counting and fall detection. Now that Omega AI Plus has arrived, Omega AI offers much of the same technology at a lower price.

Launched in April 2024, the Signature Series hearing aids are the 2nd generation of Genesis AI, with the addition of motion-based optimisation and automated Edge Mode+. At launch, Starkey described them as its smallest devices yet.
Once activated, using an optional push button, Edge Mode+ now operates automatically. It seamlessly transitions into a mode where it continuously scans, adapts, and optimises hearing based on changes in the surrounding listening environment.
Your audiologist will recommend a range after your hearing test, but this is how Hearing Aid UK’s audiology team would usually start the conversation:
Starkey has built its reputation on pushing the technology forward, alongside the charitable work carried out through the Starkey Hearing Foundation.
The current range, Omega AI Plus, Omega AI, G Series AI and Signature Series, brings together AI-assisted sound processing, Bluetooth connectivity, rechargeable batteries, health monitoring, tinnitus support, and spatial awareness (features that help you sense which direction a sound is coming from).
Hearing Aid UK is an independent network of over 200 HCPC-registered audiologists across 93+ clinics, so you can compare Starkey alongside every other leading brand without being steered towards any one manufacturer. Whichever range you choose, it will be fitted and fine-tuned in person at a clinic or in your own home, with aftercare for life included.
"People often ask which Starkey range is 'the best', and the honest answer is that it depends on what you actually need. AI Plus is now the most advanced platform, and it’s genuinely excellent if you’re regularly in difficult listening situations.
Omega AI is still a strong choice at a lower price. But for most people moving on from NHS aids, G Series AI does everything that matters day to day, at a more accessible price.
Signature Series is also worth a look if discretion matters most to you. The technology keeps moving forward, but the fundamentals of a good fit, by someone who takes the time to get it right, matter just as much as which range you choose."
says Paul Harrison, Audiology Expert and Founder, Hearing Aid UK
Not sure what to expect? When you get in touch, you’ll speak with someone who can answer your questions and arrange a free hearing test if you decide you’d like one. The test is free, the advice is impartial, and there is no obligation to buy anything. Call free on 0800 567 7621 or book a free hearing test at home.
Experience better hearing with confidence. Starkey hearing aids combine advanced technology, discreet design, and health-focused innovation, all supported by expert audiologists who truly care.
We're proud to be a Starkey hearing aid provider, rated “Excellent” by our customers on Reviews.io, rated top among independents in the Which? Report, trusted by over 31,000 customers.
Book your free consultation today and let us help you find the right hearing solution - no pressure, just honest, professional advice. Call us free on 0800 567 7621
Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.Hearing Aid UK supplies the full current Starkey range, including Omega AI Plus, Omega AI, G Series AI and Signature Series. Each hearing aid is fitted in person by an HCPC-registered audiologist at one of our 93+ clinics or during a free home visit.
Yes. Hearing Aid UK’s audiologists can carry out your hearing test and fit your Starkey hearing aids during a free home visit anywhere in the UK, with the same aftercare as a clinic appointment.
Starkey hearing aids bought through Hearing Aid UK come with a 60-day money-back guarantee, and because we are independent of any manufacturer, your audiologist can suggest an alternative brand if another would suit you better.
Every Starkey hearing aid from Hearing Aid UK includes a free hearing test, professional fitting, fine-tuning, aftercare for life, the manufacturer warranty and a 60-day money-back guarantee, with no hidden costs.
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.