Head of Online Medical Content
Audiology Expert
Latest Hearing Aid UK Update: 22/12/2025
In 2026, Oticon is expected to continue pushing the boundaries of hearing aid technology, focusing on even more advanced connectivity and personalised sound experiences.
With ongoing advancements in artificial intelligence (AI), Oticon’s hearing aids may become even more intuitive, automatically adjusting to different environments for optimal sound clarity.
We can anticipate deeper integration with smart devices, allowing wearers to seamlessly interact with their surroundings. Oticon is also likely to enhance its health-monitoring features, providing wearers with more comprehensive insights into their well-being.
Overall, Oticon’s 2026 models will likely prioritise user comfort, sustainability, and a more connected, intelligent auditory experience.
In this article, we will take a brief look at the new Oticon digital hearing aid launches throughout the year. This will be updated as and when new products from this hearing aid brand are available in the UK market.
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The Oticon Zeal introduces something genuinely new in the hearing aid world - the first In-the-Ear hearing aid that doesn't force you to compromise on the features that matter.
For years, choosing a discreet hearing aid meant accepting limitations: no rechargeable batteries, basic sound processing, limited connectivity. The Zeal eliminates all these compromises in one rather clever package.
Currently only available in tech level, the Zeal 1, this isn't just a smaller version of existing technology with features removed to fit the space.
It's a complete rethink of what an In-the-Ear hearing aid can be, using the same premium AI sound processing found in Oticon's Intent range whilst maintaining genuine discretion.
If you've been putting off getting help with your hearing because you're concerned about visibility, or if you've been frustrated by in-the-ear hearing aids that couldn't keep up with your lifestyle, the Zeal changes the equation entirely.
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The Oticon Own SI represents a middle ground in Oticon's custom hearing aid lineup - smaller than the standard Own but with more connectivity features than the tiniest models.
If you want something relatively discreet but aren't willing to sacrifice wireless streaming and Bluetooth connectivity, the Own SI (Small In-canal) might be the compromise you're after.
It's custom-made to fit your ear canal, powered by the Polaris platform with BrainHearing technology, and includes the Deep Neural Network processing from the More range.
The trade-off is visibility - it's more noticeable than a CIC or IIC, but you get proper smartphone connectivity in return.
In February 2024, Oticon introduced its most advanced hearing aid yet: Oticon Intent. Oticon's latest hearing aid model marks a significant advancement in their technology, delivering a notable improvement in speech understanding, with a noted increase in SNR (Signal-to-Noise Ratio).
Compared to Oticon Real, Intent offers 10% better listening comfort, 10% improved sound quality, and 13% finer nuances within the soundscape. The intent also improved frequency response, giving a richer sound experience all around.
With a focus on understanding individual users, Intent integrates a second-generation Deep Neural Network (DNN) 2.0 and introduces pioneering 4D sensor technology on the Sirius platform.
The MoreSound technology offers precise amplification across a wider frequency range than previous models.
Powered by the advanced Sirius chip, Intent supports Bluetooth LE Audio and Auracast for enhanced connectivity and future compatibility.
It's sleek rechargeable RIC design – Oticon’s smallest to date - features a large lithium-ion battery for improved charge on the go. Available in multiple performance levels.
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Launched in March 2023, Oticon Real hearing aids continue on the foundations set by More and build upon them. Such as Bluetooth connectivity, artificial intelligence, Deep Neural Network, BrainHearing technology, and waterproof rating.
Along with developments in their general technology, we saw in More, like the MoreSound Amplifier and MoreSound Intelligence (all now 2.0) - everything is now powered by a new and powerful processing chip - the Polaris R.
However, the main improvement is a greater focus on solving key pains for hearing aid users. Such as sudden, disruptive, and uncomfortable sounds, which, unsurprisingly, 7/10 of hearing aid users are bothered by.
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Back in 2021, Oticon launched the More hearing aid range, which boasted BTE models with a new operating system. But, this release did not appeal to ITE hearing aid wearers, and this new technology wasn't accessible in this type of style. That is, until now.
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Oticon Own is the world's first custom aid that includes onboard Deep Neural Network AI technology (DNN) and is powered by the Polaris platform (first seen in Oticon More).
This means it is really good at recognising and understanding everyday sounds, not just speech. This is because it is a network built on 12 million sounds that Oticon has recorded globally.
All the Own hearing aids provide exactly the same features as the Oticon More, but in an ITE model, and they also don't connect with the CROS system. Bluetooth connectivity is only available in the ITC and both ITE models, as the IIC and CIC styles are non-wireless.
None of the Oticon Own hearing aids are rechargeable, though, and because there are only two styles that have Bluetooth connectivity, you'll have to choose between features and size.
There are five ITE hearing aid styles, five colours, and there will be five performance levels. This technically means that there will be a style, performance, and colour that suits your needs.
There will be an extra three performance levels towards the end of the year, which will also suit different types of budgets.
Launched in March 2022, Oticon introduced Zircon hearing aids to the industry - their new essentials range.
Oticon Zircon hearing aids, powered by the Polaris platform, also include some technical favourites seen in Oticon More - the BrainHearing technology and 360° speech are two great examples.
Offering clear sound and focus from all directions, even in those challenging listening situations for wearers.
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If you have severe to profound hearing loss, the Oticon Xceed is worth knowing about. This is Oticon's most powerful hearing aid, designed specifically for people who need substantial amplification that smaller aids simply can't provide.
The Xceed uses what Oticon calls their "360° Sound" approach and OpenSound Navigator to help you understand speech even in challenging environments, which matters considerably when you're relying on significant amplification.
Available in both behind-the-ear and power versions with a range of receiver options, the Xceed includes wireless connectivity and works with Oticon's full accessory range.
It's not the newest technology on Oticon's books, but it remains the most appropriate choice for people whose hearing loss is too severe for their mainstream models.
Oticon's 2026 lineup is refreshingly straightforward - Intent for advanced sensor technology, Real for sudden sound management, Zeal for capable custom aids, and Own for traditional custom options.
The Zircon handles essentials nicely, whilst Xceed manages severe to profound losses.
What sets Oticon apart is its approach of giving your brain access to a fuller sound scene rather than aggressively filtering everything.
This works brilliantly for some people and takes adjustment for others - it's a genuine philosophical difference from manufacturers who focus heavily on directional processing.
Don't wait for predicted releases if you need help now. The current ranges are sophisticated enough to serve you well for years, and specification sheets only tell you so much.
What matters is how they actually work for your specific hearing loss in the environments you spend time in - which means trying them in real situations rather than making decisions based purely on marketing materials.
If you're trying to work out whether the Intent, Zeal, Real, or Own SI range suits your specific situation - or whether Oticon is right for you at all - we can help.
Our audiologists aren't tied to any particular manufacturer, which means you'll get honest advice about whether Oticon's technology matches your hearing loss and lifestyle, rather than a sales pitch.
We can arrange a free hearing test either at a local clinic or in your own home, whichever works better for you.
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Spatial Awareness in Hearing Aids Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.