Head of Online Medical Content
Audiology Expert at Hearing Aid UK

Last Hearing Aid UK Update: 29/07/2026
Widex's 2026 line-up centres on two ranges: the Allure, their most significant launch in years, and the SmartRIC, a slimmer, design-led alternative. Both are available now in the UK, across several performance levels. This page explains what each range actually offers, and how to work out which one might suit you, before you go anywhere near a price list.

Launched in March 2025, the Widex Allure hearing aid range is widely regarded as Widex's most significant release in several years, built on an entirely new W1 chip with Precision Hearing Technology.
The standout feature is 0.5ms ZeroDelay processing, which Widex states delivers crystal-clear, distortion-free sound through the Allure PureSound program. Widex states this has improved speech intelligibility in noise by 4.3dB, which in practical terms means picking out more of what's said in a busy room without that slight, unnatural "processed" quality some hearing aids have.
Speech Enhancer Pro is Widex's system for separating speech from background noise, using what the manufacturer describes as 52-band spectral analysis. The Enhanced Sound Classifier automatically adapts across 11 different listening environments, so the aids adjust themselves as you move from a quiet room into somewhere busier.
Available in Receiver-in-Canal (RIC), Behind-the-Ear (BTE), and In-the-Ear (ITE) styles, all Allure models feature rechargeable lithium-ion batteries, Bluetooth LE Audio connectivity with hands-free calling, and the intuitive Widex Allure App with AI-powered personalisation features.
►Widex Allure 440 hearing aids
►Widex Allure 330 hearing aids
►Widex Allure 220 hearing aids
►Widex Allure 110 hearing aids
Widex launched the SmartRIC hearing aid range in April 2024 with a new slim L-shaped Receiver in Canal (RIC) hearing solution. Powered by the Moment platform chip, this design includes microphones that are placed in such a way that it improves your directionality and focus - especially in speech targeting.
With SmartRIC hearing aids, Widex is rethinking the way in which sound is captured within a hearing aid. This should effectively offer you an even more natural sound with access to the voices and sounds you want to hear and better focus where you need it the most.

►Widex SmartRIC 440 hearing aids
►Widex SmartRIC 330 hearing aids
►Widex SmartRIC 220 hearing aids
►Widex SmartRIC 110 hearing aids
"Allure and SmartRIC solve slightly different problems. Allure is about the newest processing technology doing more of the work for you. SmartRIC is about a slimmer, more discreet fit with genuinely clever microphone placement. Neither is simply 'better,' it depends on what you actually want day to day."
Paul Harrison, Audiology Expert & Founder, Hearing Aid UK
Widex has long had a reputation for natural, high-quality sound, and their most recent launches build on that nicely. The Widex Allure, launched in March 2025, is their most significant release in years.
Built on a new chip platform, it delivers noticeably cleaner sound and meaningfully better speech understanding in noisy environments, the kind of improvement that makes a real difference in complicated, everyday situations. Rechargeable batteries, Bluetooth with hands-free calling, and an AI-powered app complete the package.
The SmartRIC took a different route entirely when it launched in 2024. Instead of a new chip, Widex rethought the shape of the aid itself, which helps it capture sound more naturally and follow speech with better directional focus. Both ranges come in several performance levels, and we'll keep this page updated as Widex releases more throughout 2026.
Ready to find out more? Book a free, no-obligation hearing test with one of our HCPC-registered audiologists, either at a local clinic or during a free home visit. There's no pressure to decide anything on the day; it's simply a chance to get clear, independent advice on what's right for you.
If you would like any more information about any of the Widex hearing aid ranges currently on the market, please contact us free on 0800 567 7621
Phonak Infinio Ultra Sphere i90 vs Unitron Smile Moxi RX 9
Rugged Hearing Aids
How long do hearing aids last? Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.