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Audiology Expert & Founder of Hearing Aid UK

Overview | Widex Allure AI | Widex SmartRIC | Summary
Hearing Aid UK's Latest Update: 12/10/2026
The newest Widex hearing aid is the Widex Allure AI RIC RD, launched globally on 20 May 2026 as part of the Widex Allure range. Its headline feature, Clarity Boost, is extra AI help with speech in noise that you switch on only when you want it.
Hearing Aid UK supplies and professionally fits Allure AI throughout the UK, at the two highest Allure technology levels (440 and 330), at our clinics or during a free home visit.
Widex’s line-up for 2026 has two current ranges: Widex Allure, which now includes Allure AI, and the slim, design-led Widex SmartRIC. Below, we explain what’s new, how the ranges differ, and which is likely to suit you.

Widex Allure AI is a rechargeable Receiver-in-Canal (RIC) hearing aid. A small unit sits behind your ear, and a thin wire carries sound to a tiny speaker in your ear canal. According to Widex, it’s the same size as the existing Allure RIC, so the extra technology doesn’t make it bigger.
Most AI hearing aids keep their AI processing running in the background. Widex has taken a different route. Widex states that Allure AI uses two chips: its W1 chip handles everyday sound as it does in the rest of the Allure range, and a second, dedicated AI chip only switches on when you activate Clarity Boost.
When it’s on, Widex says Clarity Boost focuses on the voices in front of you and reduces background noise, but keeps some of your surroundings audible at a lower level rather than shutting them out. You decide when to use it, with a press of the hearing aid button, through the Allure app, with Widex’s remote control or through your phone’s accessibility settings.
In practical terms, this suits someone who is happy with how Widex sounds day to day but finds restaurants, family gatherings or group conversations hard work. Because the AI isn’t running all the time, everyday listening stays exactly as it was.
Launched in March 2025, the Widex Allure hearing aid range is widely regarded as Widex's most significant release in several years, built on an entirely new W1 chip with Precision Hearing Technology.
The standout feature is 0.5ms ZeroDelay processing, which Widex states delivers crystal-clear, distortion-free sound through the Allure PureSound program. Widex states this has improved speech intelligibility in noise by 4.3dB, which in practical terms means picking out more of what's said in a busy room without that slight, unnatural "processed" quality some hearing aids have.
Speech Enhancer Pro is Widex's system for separating speech from background noise. The Enhanced Sound Classifier automatically adapts across 11 different listening environments, so the aids adjust themselves as you move from a quiet room into somewhere busier.
Widex has since added Allure AI to the range, with Clarity Boost at the 440 and 330 levels (see above). Every other Allure model keeps Widex’s standard natural-sound processing.
Available in Receiver-in-Canal (RIC), Behind-the-Ear (BTE), and In-the-Ear (ITE) styles, all Allure models feature rechargeable lithium-ion batteries, Bluetooth LE Audio connectivity with hands-free calling, and the intuitive Widex Allure App with AI-powered personalisation features.
►Widex Allure AI 440 hearing aids
►Widex Allure AI 330 hearing aids
►Widex Allure 440 hearing aids
►Widex Allure 330 hearing aids
►Widex Allure 220 hearing aids
►Widex Allure 110 hearing aids
Widex launched the SmartRIC hearing aid range in April 2024 with a new slim L-shaped Receiver-in-Canal (RIC) hearing solution. Powered by the Moment platform chip, this design includes microphones that are placed in such a way that it improves your directionality and focus - especially in speech targeting.
With SmartRIC hearing aids, Widex is rethinking the way in which sound is captured within a hearing aid. This should effectively offer you an even more natural sound with access to the voices and sounds you want to hear and better focus where you need it the most.

►Widex SmartRIC 440 hearing aids
►Widex SmartRIC 330 hearing aids
►Widex SmartRIC 220 hearing aids
►Widex SmartRIC 110 hearing aids
"Allure and SmartRIC solve slightly different problems. Allure is about the newest processing technology doing more of the work for you. SmartRIC is about a slimmer, more discreet fit with genuinely clever microphone placement. Neither is simply 'better,' it depends on what you actually want day to day."
Paul Harrison, Audiology Expert & Founder, Hearing Aid UK
Widex has long had a reputation for natural, high-quality sound, and their most recent launches build on that nicely. The Widex Allure, launched in March 2025, is their most significant release in years.
Built on a new chip platform, it delivers noticeably cleaner sound and meaningfully better speech understanding in noisy environments, the kind of improvement that makes a real difference in complicated, everyday situations.
Widex has since added Clarity Boost, an on-demand AI mode for noisy situations, at the 440 and 330 technology levels. Rechargeable batteries, Bluetooth with hands-free calling, and an AI-powered app complete the package.
The SmartRIC took a different route entirely when it launched in 2024. Instead of a new chip, Widex rethought the shape of the aid itself, which helps it capture sound more naturally and follow speech with better directional focus. Both ranges come in several performance levels, and we'll keep this page updated as Widex releases more throughout 2026.
Ready to find out more? Book a free, no-obligation hearing test with one of our HCPC-registered audiologists, either at a local clinic or during a free home visit. There's no pressure to decide anything on the day; it's simply a chance to get clear, independent advice on what's right for you.
Hearing Aid UK supplies and professionally fits all Widex hearing aids throughout the UK.
Your HCPC-registered audiologist will test your hearing first, then fit and fine-tune your hearing aids in person, at one of our 93+ local clinics or in your own home.
A 5-year manufacturer warranty, aftercare for life and our 60-day money-back guarantee are included.
If you would like any more information about any of the Widex hearing aid ranges currently on the market, please contact us for free on 0800 567 7621
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Not only are the prices great, but the service is fantastic! Many thanks to your team.The newest Widex hearing aid is the Widex Allure AI RIC RD, launched globally in May 2026, which adds an on-demand AI feature called Clarity Boost to the Widex Allure range.
Hearing Aid UK supplies and professionally fits Widex Allure AI at the 440 and 330 technology levels across the UK, with fitting by an HCPC-registered audiologist at a local clinic or during a free home visit.
Widex states that Clarity Boost uses a dedicated AI chip to bring forward speech and reduce background noise when you switch it on, while keeping some awareness of your surroundings.
Widex Allure AI has the same everyday sound as the standard Allure, plus Clarity Boost for noisy situations, so it is most likely to be worth the extra if you regularly struggle with speech in busy places.
Every Widex Allure AI hearing aid from Hearing Aid UK follows a free hearing test with a qualified audiologist and comes with a 60-day money-back guarantee, so you can try it in everyday life before deciding to keep it.
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.