Fitting Styles: RIC
Warranty: 5 years
Charger: Comes with charger

In March 2025, Widex launched Widex Allure 110 hearing aids, the entry-level model in the range. With a super-fast W1 chip, the range offers faster processing and more memory, giving you clearer speech and more accurate environmental sounds. It’s a big upgrade from the previous Moment models, providing a more natural listening experience. Plus, the new app uses AI and machine learning to adjust your hearing settings to mirror your own needs.
Widex has long been recognised for delivering natural sound, and the Allure hearing aids are now setting a new standard. Powered by the advanced W1 chip, which is four times faster and boasts four times more memory than previous models, the Allure provides crystal-clear speech and more detailed environmental sounds, offering a richer listening experience.
They’ve also launched a new, user-friendly app with a smoother setup, improved customisation options, and enhanced accessibility. Using real-time AI and machine learning, the app effortlessly adjusts your hearing settings. This marks Widex’s most significant update in five years, prioritizing faster sound processing and a more natural, optimized hearing experience.
If you’re looking for new hearing aids, the Widex Allure 110 is definitely one to check out.
The Allure 110 hearing aids feature advanced noise management, enabling you to focus on the sounds that matter most. They filter out unwanted noise, allowing you to enjoy clear conversations while remaining aware of your surroundings. The streaming compressor ensures that your music and podcasts play smoothly, free from sudden volume fluctuations or distracting background noise.
How does this help you? It reduces those irritating sounds and background noise, making it significantly easier to hear speech in noisy environments, ideal for when you're in busy or crowded places!
The Allure PureSound tech processes sound like no other hearing aid. Thanks to the ZeroDelay technology, speech comes through crystal clear, without any distortion, and feels completely natural and immersive. It’s designed to make conversations in noisy places much easier to understand, improving clarity by 4.3dB for those with mild to moderate hearing loss.
Widex has improved its Dynamic Feedback Controller, making it more adaptable for every wearer. It helps stop those annoying whistling sounds, which are often caused by different factors, by adjusting to the unique shape of your ear. The Enhanced Sound Clarifier lets the hearing aid seamlessly switch between 11 different sound settings, making sure the sound is stable and clear, no matter the environment. It means you can focus on what's going on around you without distractions.
Widex Allure App: The new app makes adjusting settings a breeze. It lets you manage battery life, tweak sound profiles, and even locate lost hearing aids with Bluetooth tracking. The app works with iPhones, Apple Watches, and select Android phones.
Models and Battery Life: The Allure Receiver-in-Canal RIC R D model is rechargeable, offering a full day of use after a 4-hour charge, or 4 hours after just 30 minutes. There are also multiple colours to choose from, including tech black, rose gold, and pearl white.
Allure vs Moment: The Allure has a faster chip and AI-powered app, while the Moment focuses more on pure sound. Allure offers features like Speech Enhancer Pro, while Moment sticks with its PureSound technology.
Accessories: There’s a range of accessories, including the Widex RC-DEX for volume control and the TV Play 2 for better TV streaming.
The Widex Allure 110 hearing aids are at the introductory technology level, they will miss out on some of the features this range has to offer. For example, it has fewer adjustment bands and background sound analysis settings, but it doesn't include background noise Speech Enhancer. The Allure 110 hearing aids are ideal for those who are budget-conscious, live a quiet lifestyle, have few listening needs, and have mild to severe hearing loss.
Call us free on 0800 567 7621 for more information about this hearing aid range. Alternatively, you can watch the Widex Allure 110 hearing aid video, view prices and download the brochure below, or visit the range page here
Please note that there will be an additional surcharge of £125 if we are pairing a single hearing aid with an existing aid bought from another company, where we are taking over the aftercare responsibilities and looking after both hearing aids.
►Widex Allure 440 hearing aids
►Widex Allure 330 hearing aids
Here, at Hearing Aid UK, we offer a wide range of hearing aids available on the market - keeping up to date with the best and latest hearing aid technology.
We can support your hearing healthcare in clinic or in the comfort of your own home and with nationwide coverage, we will have an audiologist near you.
Whatever your hearing loss level, budget, or style our audiologists can help you find the perfect hearing solution for you.
Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.In general, any audiologist will always recommend to you the hearing aid model that best suits your needs. Here is a useful checklist to make sure that is the case.
If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:
Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source.
Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.
Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.
Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore, if someone is talking on your unaided side, you are likely to hear that they are speaking, but be unable to tell what they have said.
Noise reduction: The brain has its own built-in noise reduction, which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering them out.
Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.
Fancy some further reading on this topic? You can read about why two hearing aids are better than one in our article, hearing aids for Both Ears, here
For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. Here are some other pros and cons:
For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference, as normal hearing aid batteries are quite small and some people find them fiddly to change.
One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most, a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly, then you're probably better off with standard batteries.
Rechargeable aids are also a little bit bigger and are only available in Behind-the-Ear models.
Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer's warranty when it comes to replacing the battery.
For most people, the answer is yes. But it's never that simple.
The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore, open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore, in-ear aids tend to be less natural.
However, the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.
People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.
There is also the age-old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.
Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.
Generally speaking, six or more. Unless it's none at all. The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex, and it is really not that straightforward. Here are some reasons why:
Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low, and therefore need more amplification in the high frequencies. The range of sounds you hear is split into frequency bands or channels, and the hearing aids are set to provide the right amount of hearing at each frequency level.
Less than six channels, and this cannot be done with much accuracy, so six is the magic number. However, a six-channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at; it's more the rest of the technology that comes with them.
As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.
Manufacturer's warranties typically last between 2-5 years, depending on the brand and model, and cover defects in materials and workmanship. This includes repairs for component failures, electronic malfunctions, and manufacturing defects, but excludes damage from misuse, accidents, or normal wear. Most manufacturers also include loss and damage insurance for the first year.
We handle all warranty claims on your behalf, liaising with manufacturers and ensuring you get replacement devices quickly when needed. This comprehensive warranty coverage, combined with our lifetime aftercare, gives you complete peace of mind.
Our hearing tests are completely free, whether at our clinics or in your home. Unlike other providers who charge £30-£100 for home visits, we believe hearing healthcare should be accessible without financial barriers. Our comprehensive assessments include examination by a registered audiologist, audiogram results, and personalised recommendations.
All testing, future adjustments, and ongoing support are included at no extra cost. While NHS tests are also free, typical 6-week waiting periods often lead people to seek immediate private testing. We provide prompt, professional assessments that fit your schedule and budget.
Yes, we offer completely free home visits throughout the UK, and this service is included in our prices with no additional charges. Home visits are particularly valuable for people with mobility issues, busy schedules, or those who simply prefer the comfort and convenience of their own environment.
Our audiologists can conduct full hearing tests, fit hearing aids, and provide ongoing support in your home. This service sets us apart from many providers who either don't offer home visits or charge extra for them.
We can offer prices up to 40% lower than high street retailers because of our business model. As a network of 200+ independent audiologists, we don't have the massive overheads of large retail chains - no expensive high street premises, no sales targets pushing audiologists to sell the most expensive options, and no costly marketing campaigns.
However, we maintain the same buying power as the big chains because we purchase on behalf of our entire nationwide network. This means you get access to the same premium hearing aids with professional service, but at genuinely competitive prices.
We offer a comprehensive 60-day money-back guarantee, which gives you twice the industry standard time to properly assess whether your hearing aids are right for you. This extended period recognises that adjusting to hearing aids takes time, and your brain needs several weeks to adapt to the amplified sounds.
Unlike many providers who offer just 30 days, we believe 60 days gives you the confidence to test your hearing aids in all the situations that matter to you - from quiet conversations at home to busy restaurants and outdoor activities.
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.