Skip to Content
Skip to Main Menu
Freephone Hearing Aid Advice
0800 567 7621
8am - 8pm, 7 days a week

The Audiology Interview Sessions: Anna Pugh - The Audiologist & Hearing Therapist

Paul Harrison Hearing Aid UK Founder & Audiologist
Written By:
Paul Harrison

Audiology Expert

Updated and medically reviewed: 8th June 2023
The Audiology Interview Sessions: Anna Pugh - The Audiologist & Hearing Therapist

The Audiology Interview Sessions

Anna Pugh - The Audiologist & Hearing Therapist

|  August 2021 Update:  Anna is now a Hearing Therapist for "Oto Health".


"Anna Pugh, the award-winning Hearing Therapist and Audiologist, talks to Hearing Aid UK about where it all began and how her career has grown from strength to strength. Here she tells us how being proactive, developing your skill-set and building a patient's trust through care and empathy, can really make a difference - especially to the most vulnerable"

Kimberley Bradshaw - Hearing Aid UK


What was the pivotal moment in your life that jump-started your career in audiology?


I was working in a long-term mental health hospital. It was the time when these old asylums were closing, and people were being moved out into smaller houses in the community and smaller institutions.

The people who were left in the hospital were classed as “hard to place” as they had significant challenges to service provision, didn’t fit neatly into any of the available boxes, and basically needed much more individualised support.  I was working in particular with two people who didn’t have spoken language.

Their records say that they were verbally oriented at one point, but they had gradually lost expressive spoken language communication skills. One person was known to be self-harming and would frequently scream and rock, hitting his face and head with his hands, or anything else he could reach. Often til he bled.

To protect him from himself the staff had fitted him with a helmet. This covered the whole of his head and ears.  one day, as I watched him potter about the ward on a “quiet day”,   he was humming and seemed to be much happier without his helmet. He was still rocking but was much gentler to himself.

It occurred to me that he might have a hearing problem and might have tinnitus ( I had always had some understanding and interest in communication and hearing loss from having seen a movie when I was very little about a Deaf girl who learned to develop language, and communication was,  and always will be,  my “thing”).

But none of the people in the hospital had never had a hearing test, and certainly, no one had considered that his behaviours and self-harming was understandable if he was hearing a noise he couldn’t escape from when his helmet closed off all external sounds, and he had no other language to let anyone know how he was feeling.

I recognised that I had no skills to help this person, and so went off to train at the City Lit Centre for Deaf People as a Hearing Therapist. Hopefully, if I'm ever in a situation where I recognise I don’t have the skills, I can signpost to others, or learn new skills.


What’s your current role in audiology?


I work part-time for a family company, providing assessments, advice and hearing aid technological solutions to patients. On other days I have a small private practice offering specialist online tinnitus counselling, auditory training and communication support.

I’m also a Council Member of BSHAA, and the UK Lead for the Audiology Project, but I know we will talk about that later. I do occasional training and teaching sessions, speaking at conferences, webinars and podcasts. I talk about hearing, communication, and audiology at every opportunity!


How has your part in this audiology world changed you as a person?


My profession defines me in many ways and gives me purpose and pride in our community. Coming from a person-centred ethos with Rogerian selfhood constructs, founded on OBriens normalisation principles with the theory of mind as fundamentals,

I have grown to be more self-reflective and analytical. I still remain as passionate about making a genuine difference, and being authentic, as I ever was, but have tempered this with some experience and a voracious appetite to learn from people I work with.


You’re a member of the BSHAA Council – could you tell us how this has moulded the professional you are today?


Our professional body provides guidance and standards in a fast-changing world of hearing technologies, best practice and stakeholder interactions. When I first trained as a Hearing Therapist, audiology wasn’t a profession as such.

I trained for two weeks to work the equipment in the hospital and became a Medical Technical Officer grade, which meant I could test hearing and fit and adjust hearing aids alongside my Hearing Therapy role. I have since taught on the BSc and MSc programmes and mentored FdSc students. We have come a very long way from simply learning how to press buttons!

BSHAA Council provides me with an opportunity to give back, to contribute to the profession as we develop further. It's also important that we reflect on the changing diversity of the profession. When I trained, private Hearing Aid Dispensers were almost all middle-aged white men of a certain class.

They were fundamentally often salesmen with a bit of technology thrown into the mix.  Now we see more women, particularly younger women, people from BAME communities, and workplace returners swelling the ranks, adding to the conversation.

Being a Council Member is a big responsibility.  My practice has to be on point!  I need to constantly examine every engagement to ensure I do the best I can. It may not always be perfect, but as long as I can demonstrate validity, authenticity and positive intent, I'm confident that I can stand up for audiologists and offer support.


As well as being an author, BSHAA council member and audiologist you are also a Hearing Therapist.  For those who might not know much about this field – could you tell us a bit about this?


We Hearing Therapists are an odd breed, with few of us actually doing the same thing. It’s a profession initially built on idiosyncratic skillsets to work on a person-centred basis with individuals. Formed for space in between assessment of need, rehabilitation, and compliance with treatment plans, we provide a range of hearing, balance and communication specialist services.

 The founding idea was that only one person in every three actually benefited and actively used their hearing aids. The recognition that hearing aids were not the only or sole answer to acquired hearing difficulties lead to a demand for the NHS to offer a more radical holistic approach. Seen for a while as an unnecessary luxury, the training closed down.

But new programmes with a more academic focus have allowed Hearing Therapists to underpin their interpersonal skills with theoretical foundations.

These days Hearing Therapy is often seen as a rehabilitation role, or for support for people with tinnitus. Hearing Therapists can be found in many NHS departments, but also in the private sector.

Some of us do not dispense hearing aids. Some of us are audiologists with additional training in rehabilitation skills. Some of us are trained counsellors providing tinnitus therapy, including CBT and sound therapies.  Some of us deliver lipreading and communication classes.

(In the early days we had an additional teaching qualification for adult learners) Some of us are vestibular specialists. Most of us will deliver auditory training programmes, with or without hearing technologies.  Hearing Therapy is becoming much more mainstream and many audiologists are adopting a therapeutic transactional approach to their work.


What’s been your ‘shine’ moment in your career.  A time when you’ve felt the proudest?


That’s a really hard one as I’ve been doing this for a bit, and so there have been quite a few. From watching students work independently with service users, from winning awards for simply doing what I do every day, to people sharing their intimate secrets and fears with you because they trust you and know that you are listening.

But to be honest, the most rewarding time is when you have someone tell you that they didn’t know what they were missing, and they wished they’d done something sooner, or to quote someone from last week “ you’ve opened up my world. I can go out now and can join in!”.  Knowing that I can make a real and meaningful difference is an honour I'm proud to be given.


To all those budding audiologists out there, what advice would you give before they embark on this journey?


Actively and really listen to the person sitting in front of you. It’s often taken an awful lot of effort to get there, and irrespective of your learning or experience; they know about how they use their hearing and communication skills, so learn from them.

Never miss an opportunity to talk about hearing well and hearing healthcare.

Never miss an opportunity to professionally examine an ear (even if you’re simply retubing an old hearing aid), you might see something interesting….

Read and find out as much as you can. There’s so much to learn!

Don’t expect to be brilliant at everything. Be human, if you don’t know, say “I don’t know, but I will find out”.

Be genuine. Remember in a few years this will be you sitting opposite a bright shiny audiologist, how do you think you will feel?

Always question yourself and your actions. If you know why you do it, then its probably right.

Aseptic techniques and hygiene!

Enjoy it.


You are involved in The Audiology Project – could you tell us a little more about that?


The Audiology Project (TAP) was founded by Dr Kathy Dowd in North Carolina. It’s an international collaboration of professionals working with people with diabetes to raise awareness of the impact of diabetes and the role of audiology in holistic person-centred service delivery models.

The Centre for Disease Control (CDC) in the US commissioned research and supported the development of the Project and its adoption into their existing multidisciplinary Diabetes Prevention Strategy Programmes.  TAP includes Audiologists, Pharmacists, Podiatrists, Ophthalmologists, Diabetes Professionals such as Nephrologists, Diabetologists and Diabetes Educators/Nurses.

I’m the UK Lead of a small group of intrepid UK audiologist and related professionals. We raise awareness by talks at conferences, podcasts and webinars, articles for publication etc.  We are working toward the acceptance of research-based evidence of comorbidity impacts to the NHS Diabetes Prevention Programme, Diabetes UK and similar bodies.

Internationally we gather evidence, share ideas for raising awareness, fund research and generally make a noise about the fact that people with diabetes are three times more likely to have a hearing impairment than the general population.


You said “The learning never stops.  There’s always new technology, new ideas about testing protocols and new ideas about delivering the best practice”, in an interview with BSHAA last year.  What excites you most about the future of audiology?


I have three major focuses of opportunity and risks for the profession:


  1. Currently, I’m fascinated by the adoption of voice technologies in everyday use. 65% of us have smart speakers in our homes, and use voice assistants in our mobile devices. Hearing aids are a small part of this potential market, but only this week a hearing aid manufacturer showcased an ear level voice-assisted hearable device at a major international technology conference, not a medical devices conference. [A  second strand to that is ensuring clarity for    people with hearing impairment in voice technologies.]
  2. Moving hearing healthcare service delivery to a person-centred approach is not merely an imperative sales pitch as hearing instruments become more commoditised and ubiquitous, but a transactional transparent relationship will be the only functional business model within 5-10 years.  I always quote typesetters. Typesetters were a specialist technology profession from 1440. It was never imagined that people would stop reading, and to be able to read you needed print. Hundreds of years of a profession, a specialist irreplaceable profession, now no longer needed. People haven’t stopped reading. Things are still printed. Yet typesetters?
  3. My next major thing is the need to begin the conversation about moving away from the 100-year-old pure tone audiogram to assess how someone hears in the real-world environments. Whilst it has its place in allowing hearable technology to calculate the algorithms it needs to reproduce an estimation of acuity, rendering sounds, but in particular speech sounds, to be recognisable and comprehend, it does nothing to identify and validate the most commonly experienced issue in our clinics: “I can’t hear well when it's noisy”.

Imagine you go into a specialist appointment with a problem.  The specialist is attentive, reflective, asks you all about any influencing factors in your problem. And then assess your ability with something possibly related to the issue, but not the issue, and then says, “ok, we can’t do anything about that problem, but we can solve this one, that you didn’t know you had. This is the solution to your problem.”

Remembering typesetters, how long do you think this is sustainable?


What’s been the biggest challenge in your career so far?


Myself. I am supercritical, concerned that I must be as reflective as possible in my practice.  I regret not being able to have afforded to have a more academic career as it has limited my opportunities to teach.  And now as I get older I may not always remember where I put that article on Dressage and Usher Syndrome, or biofeedback wristbands for conscious breathing exercises.

Thank you for the opportunity to talk about audiology!


Anna Pugh - Hearing Therapist & Audiologist



Read Next:  The Interview Sessions: Dylan Yarborough - The Audiology Recruiter

Why Choose Us?

  • FREE Hearing Tests
  • Best Hearing Aids and Prices
  • FREE Aftercare for Life
  • FREE Home Visits
  • 200+ Local Audiologists
  • 60 Day Money Back Guarantee
Paul Harrison
Hearing Aid Advisor
Unlike most national retailers we are not owned by any manufacturer, this means we can offer the full choice of all makes and models of hearing aids
Interviewed by Kimberley Bradshaw

Meet Kimberley Bradshaw , Head of Customer Content Experience

She has collaborated and written about hearing healthcare for several online publications.  By working closely with Hearing Aid UK audiologists, and experts, Kimberley develops the online content, so that the customer's experience is the best it can be. 

Kimberley's medical representation has allowed her to focus on the importance of hearing healthcare and explore the many ways in which hearing loss and its awareness can be improved.

Hearing aids from all manufacturers in one place
Browse Brands

What's included in our hearing aid prices?

Full Hearing Test & Examination by a Registered Audiologist
Fitting and Programming of Hearing Aid(s)
All Aftercare and Fine Tuning for Life
Full Manufacturer's Warranty
60 Day Full Money Back Guarantee
Need advice? Give our hearing aid experts a call for FREE

Ask the Experts

Please correct any validation errors.

Get free independent impartial advice from the experts you can trust. We offer nationwide coverage and huge savings on all our hearing aids.

0800 567 7621
8am - 8pm, 7 days a week
Hearing Aid UK Ltd.
6 Morton Lane
B97 5QA
© Hearing Aid UK 2024

Latest Launch

When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.



When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.


When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.


Older Model

When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.