Skip to Content
Skip to Main Menu
Freephone Hearing Aid Advice
0800 567 7621
8am - 8pm, 7 days a week

The Audiology Interview Sessions: Amrik Arora - The Ear Health Blogger

Paul Harrison Hearing Aid UK Founder & Audiologist
Written By:
Paul Harrison

Audiology Expert

Updated and medically reviewed: 20th January 2022
The Audiology Interview Sessions: Amrik Arora - The Ear Health Blogger

The Audiology Interview Sessions

Amrik Arora - The Ear Health Blogger


"Hearing Aid UK talks to Amrik Arora, the ear health blogger and founder of EarGuru - India’s answer to hearing-impaired education. Here he tells us about his dedicated focus on creating awareness about hearing healthcare that is not only relative but accessible to everyone"

Kimberley Bradshaw - Hearing Aid UK


Was there a pivotal moment in your life that jump-started your passion for audiology?  What is your involvement at EarGuru?


I have been involved in audiology and assistive listening device ecosystems for over 20 years. My last association before starting EarGuru was with Starkey India as a Director of Business Development.  I am the sole founder of EarGuru and am instrumental in generating content and planning growth strategies.


What was the drive behind EarGuru?  What were your initial intentions for this platform, and have they changed over the years? 


Besides developing market network, I used to actively interact with patients to get feedback on fitting comfort and practical benefits of new technologies implemented in hearing aids. Though many people had access to the internet, I was surprised at the lack of knowledge about hearing health.

I started thinking of ways to grow awareness about hearing loss and the negative effects of untreated hearing loss. Going online with a blog was the simplest way to reach millions across the country. There has been no change in my mission and focus.


How has being the force behind EarGuru changed you as a person?


Being the sole founder of EarGuru has widened my perspective; in the past, my focus was to grow business for my company. Now it is to reach and educate more people through my blog. As an individual, EarGuru has made me calm and patient with a long term vision. 


What has been the highlight of your career so far?  A time when you’ve felt the proudest?


As a founder, I have always maintained a low profile. Recently, I met a very senior audiologist who inquired as to what I was doing of late, when I told him about EarGuru, he burst out “Oh! I always read the blogs, so it’s your website, great!” Being acknowledged by someone I have always admired was a proud moment.


For all those budding audiology bloggers out there, what would be your advice?


Sadly, India does not have many audiology bloggers; I wish experienced people would contribute with guest blogs to educate the masses. Every health blog should compulsorily cover audiology besides other lifestyle ailments.


How would you inspire confidence and inspire those people who have a loved one with hearing loss and perhaps find it difficult to relate or support?


Counselling the patient and the family members is the most important part of the hearing aid fitting. A good counselling session improves acceptability and the fitting success rate.


Could you describe how you’ve found the world of audiology so far?  What excites you most about the future of this industry?


It’s a very exciting field, with advances in research and technology, we read about new developments on a daily basis. Having seen the era of analogue hearing aids, in my opinion, digital electronics is the best thing that ever happened to hearing aids.

It has made hearing aids comfortable and more acceptable for the user. With a breakthrough in stem cell technology and the discovery of new drug molecules, there is plenty of excitement ahead.


What has been the most challenging moment in your career?


Leaving a promising job to start a blog was a challenging moment. I discussed my idea with start-up mentors and business acquaintances; nobody seemed excited about an Indian audiology blog. All the same, the idea appealed to me and I went ahead with my gut feeling and put in my papers.


What are your future plans for Ear Guru?  Any new projects in the pipeline?


The focus will always be to increase the penetration and reach the interiors of this vast country. India has many spoken and written languages. I have already started a Hindi (National Language) version besides English which is growing in double figures. My aim is to have blogs in as many Indian languages as possible.


Amrik Arora - The Ear Health Blogger & Founder of EarGuru



Read Next:  The Interview Sessions: Anna Pugh - The Hearing Therapist

Why Choose Us?

  • FREE Hearing Tests
  • Best Hearing Aids and Prices
  • FREE Aftercare for Life
  • FREE Home Visits
  • 200+ Local Audiologists
  • 60 Day Money Back Guarantee
Paul Harrison
Hearing Aid Advisor
Unlike most national retailers we are not owned by any manufacturer, this means we can offer the full choice of all makes and models of hearing aids
Interviewed by Kimberley Bradshaw

Meet Kimberley Bradshaw , Head of Customer Content Experience

She has collaborated and written about hearing healthcare for several online publications.  By working closely with Hearing Aid UK audiologists, and experts, Kimberley develops the online content, so that the customer's experience is the best it can be. 

Kimberley's medical representation has allowed her to focus on the importance of hearing healthcare and explore the many ways in which hearing loss and its awareness can be improved.

Hearing aids from all manufacturers in one place
Browse Brands

What's included in our hearing aid prices?

Full Hearing Test & Examination by a Registered Audiologist
Fitting and Programming of Hearing Aid(s)
All Aftercare and Fine Tuning for Life
Full Manufacturer's Warranty
60 Day Full Money Back Guarantee
Need advice? Give our hearing aid experts a call for FREE

Ask the Experts

Please correct any validation errors.

Get free independent impartial advice from the experts you can trust. We offer nationwide coverage and huge savings on all our hearing aids.

0800 567 7621
8am - 8pm, 7 days a week
Hearing Aid UK Ltd.
6 Morton Lane
B97 5QA
© Hearing Aid UK 2024

Latest Launch

When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.



When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.


When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.


Older Model

When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.