Head of Online Medical Content
Audiology Expert

Overview | Local independent retailer results | Why it matters where you buy your hearing aid from | Key takeaways | Conclusion
Choosing the right hearing aids is a complex process with so many factors to consider. Should you buy your hearing aids privately or go through the NHS service?
How much should you be paying for them, and what providers have the best service? What better way to find out than through Which? Report's statistics?
To obtain these results, they surveyed over 1,572 of their customers to give consumers a better idea of the best hearing aid providers out there.
Digital hearing aid users were asked about their experiences with different retailers, with questions about which outlets offer the best hearing tests, the greatest choice of products, and who offers the best value for money.
Please note that Which? only allows us to show the details of ourselves, the "independent local providers". To see the ranking of our competitors, such as Boots, Specsavers, Amplifon, Hidden Hearing, and Scrivens, you would need to subscribe to Which?.

As with the last three Which Report publications before this one, local independent audiologists come top. This survey shows that independent retailers like us are rated the highest by hearing aid consumers, coming in at 86%.
Because we are the largest network of such independent audiologists, Which? has permitted us to write this article about their report, and they classify us as such.
However, it should be noted that other independent audiologists who are not part of our network are also considered equally highly.
Our network consists of over 200 independent audiologists. We have over 200 clinic locations, as well as offering a full home visit service.
Hearing Aid UK supplies hearing aids from every single one of the manufacturers, without bias. We have no ties to any brands. Value for money is more than just getting a bargain; it's all about the whole package and the aftercare you receive that brings value to the client.

Finding the right hearing aid provider is one of the most important parts of the hearing aid process. In fact, many hearing care professionals would argue it's actually more important than which specific hearing aid model you choose - and there's good reason for this.
There are a handful of really good manufacturers in the industry, so the difference between a good and bad hearing aid is usually down to the service, fit, and aftercare from your audiologist rather than the device itself.
A brilliant hearing aid fitted poorly or programmed incorrectly simply won't work as it should, whilst a mid-range device optimally fitted and properly maintained can deliver excellent results.
Discovering an audiologist you can trust will ultimately result in the best hearing aid for you, your lifestyle, and your hearing loss. Without the right professional hearing aid provider offering optimum aftercare, you could end up with the wrong device that you won’t wear.
Research from the University of Manchester shows that approximately 20% of hearing aid owners in the UK don't use their aids at all, with the quality of interaction with healthcare professionals being the largest predictor of hearing aid benefit - even more than the degree of hearing loss itself.
Hearing aid retailers and providers differ in their service and aftercare, with independents coming out on top. At Hearing Aid UK, we know how important aftercare is and recognise that it plays an integral role in hearing healthcare.
Because of this, we always build strong and trusting relationships with our patients. We also know that treating all hearing loss in the same way will not work.
Everyone's hearing loss is unique - it's not just about the degree of loss but how it affects your daily life, the environments you find yourself in, and what matters most to you in terms of sound quality and comfort.
The 2024 Which? Report makes it rather clear that where you buy your hearing aids matters just as much as which aids you buy. Independent local retailers consistently outperform the larger chains because they focus on building genuine relationships with their customers rather than simply shifting products.
If you're considering hearing aids, the evidence suggests you'd be wise to start with an independent local audiologist. Successful hearing aid use isn't just about the technology in your ears - it's about having someone in your corner who takes the time to get the fitting right and will still be there to help you down the line.
To discover more about us, watch the video about what we offer to our customers, our hearing aid prices, and more below.
If you would like any more information about the above article, high street retailers, or the difference between them and the service we provide, call us free for an informal chat on 0800 567 7621
If you have any questions regarding this article, any other enquiries about hearing aids, hearing loss or hearing healthcare - call us free on 0800 567 7621 - or request a callback.
Read next:
Specsavers vs Amplifon: What are the differences?
Switching to a New Hearing Aid Provider
Boots Hearingcare vs Hidden Hearing: What's the difference between the two? Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.As with the last three Which Report publications before this one, local independent audiologists come top. The survey in this article shows that private and independent hearing aid providers like us are rated the highest by hearing aid consumers.
Hearing tests are often free, but you will have to pay for any treatment you might need such as hearing aids. However, unlike us, some hearing aid providers charge for home hearing tests or are unable to provide a home hearing healthcare service in your area. Always check with the hearing aid provider before committing to a consultation.
Unlike Hearing Aid UK, some highstreet hearing aid providers will charge extra for aftercare. It is important to understand who does, so you can factor this in with your hearing aid cost. All our hearing aid prices include hearing tests, fitting, programming, maintenance and your aftercare going forward. There are no hidden nasties!
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.