Head of Online Medical Content
Audiology Expert

Overview | Amplifon hearing aids alternatives | Why choose us instead? | Conclusion
Update 08/02/21: Amplifon have scaled down their UK operations and have pulled out of their 21 shops in Scotland. It is unknown at this time if other stores will be affected.
If you are having difficulties contacting your local Amplifon store, call Amplifon head office on 0161 209 7000.
Amplifon is one of the larger national retailers and operates in 18 countries, and is one of our competitors in the industry.
Their global head office is in Milan, Italy. In the UK, they are based near Manchester (close to the airport). They have about 100 branches and employ around 60 dispensers.
Amplifon entered the UK market in 2006 with the acquisition of the Ultravox group of companies. Ultravox was previously the largest hearing aid retailer in the UK and owned several retailers: Amplivox Ultratone, Sietech, and Hearing Health.
At the moment, Amplifon is not owned by any manufacturer, and they mainly sell their own brand of "Ampli" aids, which can be made by one of a number of manufacturers, but at the time of writing, were made by Phonak.
Other than independent hearing aid dispensers like us, the main Amplifon alternatives are Boots Hearing Care, Specsavers Hearcare, Hidden Hearing, Bloom Hearing, and Scrivens.
Find out the differences between independent retailers and those of the high street, and how hearing aid wearers ranked all hearing aid dispensers in the latest Which? Report - including Amplifon hearing aids here
Want to know more about Amplifon? Amplifon doesn't publish its hearing aid prices online, and you couldn't compare them even if they did, as the technology they sell is rebranded under their own "Ampli" brand to prevent price comparisons.
You would have to visit their stores for an assessment to learn their costs.
At Hearing Aid UK, our mission is to make hearing care accessible, affordable, and hassle-free for everyone. We’re a nationwide network of independent, fully qualified audiologists, all registered with the Health and Care Professions Council (HCPC).
Unlike many large retailers, we prioritise offering top-quality products and services at prices you won’t find anywhere else.
We understand that choosing a hearing aid is a significant decision, which is why we offer a 60-day money-back guarantee on all our hearing aids, alongside a manufacturer’s warranty.
What’s more, we’re with you for the long term, providing complete aftercare, including upgrades, fine-tuning, servicing, and retesting – all included for as long as you need us.
Transparent and honest pricing: Unlike many companies that hide their prices or pressure you into buying something you're unsure about, we believe in complete transparency.
Our prices are clear from the start, and we encourage you to compare them – we’re confident you'll find them hard to beat.
No hidden charges: We’re committed to providing real value for money. What you see is what you pay – no unexpected fees or hard-sell tactics. If you've received a quote elsewhere, give us a call – we’re often able to offer a better deal.
Free hearing tests and home visits: Whether you prefer visiting one of our local clinics or having a professional audiologist come to you, we offer both options at no extra charge.
Extensive coverage: With over 200 audiologists across the UK, we’re always nearby to offer you the best support and service, wherever you are.
Comprehensive aftercare: All our services, including adjustments, retesting, and fine-tuning, are completely free after your initial purchase. The only things you’ll pay for are the hearing aid and batteries.
There isn’t one. By keeping our overheads low – we don’t have a head office or expensive advertising campaigns – we’re able to pass those savings directly to you.
Plus, we only offer the latest digital hearing aid technology to ensure you get the very best, whether you’re looking for something advanced or a more budget-friendly option.
►Click here to read the comparisons between Amplifon and Specsavers
►Click here to read the comparisons between Amplifon and Hidden Hearing
►Click here to read the comparisons between Amplifon and Boots
If you have been quoted for hearing aids from Amplifon then please take a look at our price list and compare. All our digital hearing aids come with free aftercare for the life of the hearing aids.
Alternatively, you can call us at 0800 567 7621 for a free and informal chat about the services we provide, the differences between us and Amplifon hearing aids and any hearing healthcare support.
Specsavers vs Amplifon: What are the differences?
Switching to a New Hearing Aid Provider
Boots Hearingcare vs Hidden Hearing: What's the difference between the two? 
On Monday 8th February 2021, inside sources revealed to us that Amplifon was pulling out of Scotland. We were also informed that the retailer Hidden Hearing will be taking over their client base and possibly their stores. When more information becomes available then we will update this page.
It is our understanding that Hidden Hearing will take over the aftercare of your hearing aids. There is however a question mark over which audiologist will do this. It may be that Hidden Hearing will employ your existing audiologist or you might be passed to one of their existing Hidden Hearing audiologists.
There is a possibility that if you’re being passed to a new audiologist then they may not be familiar with the brand of hearing aids that you have as Hidden Hearing and Amplifon have different product portfolios. Hidden Hearing audiologists would therefore need to undertake training on the programming of these “new” brands.
Hidden Hearing is owned by Demant Holdings which also owns the manufacturers Oticon and Bernafon. When the time comes to purchase new hearing aids then there’s a pretty strong likelihood that you’ll be offered these brands.
Hidden Hearing has historically charged substantially more than we do so it is worthwhile taking a look at our digital hearing aid pricelist by clicking here
Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.In general, any audiologist will always recommend to you the hearing aid model that best suits your needs. Here is a useful checklist to make sure that is the case.
If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:
Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source.
Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.
Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.
Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore, if someone is talking on your unaided side, you are likely to hear that they are speaking, but be unable to tell what they have said.
Noise reduction: The brain has its own built-in noise reduction, which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering them out.
Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.
Fancy some further reading on this topic? You can read about why two hearing aids are better than one in our article, hearing aids for Both Ears, here
For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. Here are some other pros and cons:
For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference, as normal hearing aid batteries are quite small and some people find them fiddly to change.
One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most, a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly, then you're probably better off with standard batteries.
Rechargeable aids are also a little bit bigger and are only available in Behind-the-Ear models.
Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer's warranty when it comes to replacing the battery.
For most people, the answer is yes. But it's never that simple.
The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore, open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore, in-ear aids tend to be less natural.
However, the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.
People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.
There is also the age-old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.
Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.
Generally speaking, six or more. Unless it's none at all. The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex, and it is really not that straightforward. Here are some reasons why:
Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low, and therefore need more amplification in the high frequencies. The range of sounds you hear is split into frequency bands or channels, and the hearing aids are set to provide the right amount of hearing at each frequency level.
Less than six channels, and this cannot be done with much accuracy, so six is the magic number. However, a six-channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at; it's more the rest of the technology that comes with them.
As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.
Manufacturer's warranties typically last between 2-5 years, depending on the brand and model, and cover defects in materials and workmanship. This includes repairs for component failures, electronic malfunctions, and manufacturing defects, but excludes damage from misuse, accidents, or normal wear. Most manufacturers also include loss and damage insurance for the first year.
We handle all warranty claims on your behalf, liaising with manufacturers and ensuring you get replacement devices quickly when needed. This comprehensive warranty coverage, combined with our lifetime aftercare, gives you complete peace of mind.
Our hearing tests are completely free, whether at our clinics or in your home. Unlike other providers who charge £30-£100 for home visits, we believe hearing healthcare should be accessible without financial barriers. Our comprehensive assessments include examination by a registered audiologist, audiogram results, and personalised recommendations.
All testing, future adjustments, and ongoing support are included at no extra cost. While NHS tests are also free, typical 6-week waiting periods often lead people to seek immediate private testing. We provide prompt, professional assessments that fit your schedule and budget.
Yes, we offer completely free home visits throughout the UK, and this service is included in our prices with no additional charges. Home visits are particularly valuable for people with mobility issues, busy schedules, or those who simply prefer the comfort and convenience of their own environment.
Our audiologists can conduct full hearing tests, fit hearing aids, and provide ongoing support in your home. This service sets us apart from many providers who either don't offer home visits or charge extra for them.
We can offer prices up to 40% lower than high street retailers because of our business model. As a network of 200+ independent audiologists, we don't have the massive overheads of large retail chains - no expensive high street premises, no sales targets pushing audiologists to sell the most expensive options, and no costly marketing campaigns.
However, we maintain the same buying power as the big chains because we purchase on behalf of our entire nationwide network. This means you get access to the same premium hearing aids with professional service, but at genuinely competitive prices.
We offer a comprehensive 60-day money-back guarantee, which gives you twice the industry standard time to properly assess whether your hearing aids are right for you. This extended period recognises that adjusting to hearing aids takes time, and your brain needs several weeks to adapt to the amplified sounds.
Unlike many providers who offer just 30 days, we believe 60 days gives you the confidence to test your hearing aids in all the situations that matter to you - from quiet conversations at home to busy restaurants and outdoor activities.
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.