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Hidden Hearing (Now Audika) vs Boots Hearingcare - Which one is better? How does the service they provide compare?

Kimberley Bradshaw - Head of Marketing
Written By:
Kimberley Bradshaw

Head of Online Medical Content

Paul Harrison - Audiology Expert at Hearing Aid UK
Audiologically Reviewed By:
Paul Harrison

Audiology Expert at Hearing Aid UK

Posted: 27th December 2024
Updated and medically reviewed: 9th July 2026 in: Hearing Aid Retailers
How to replace hearing aids

Boots Hearingcare vs Hidden Hearing (Now Audika)

How do they compare?

 

Overview    |    Who are Boots?    |   Pros and cons of Boots    |    Who was Hidden Hearing?    |    Pros and cons of Hidden Hearing in the past    |   Conclusion 

 

Latest Hearing Aid UK Update:  09/07/2026

2026 Update

Hidden Hearing is no longer trading under that name. It has merged with Amplifon under a new brand, Audika, following Amplifon's full exit from the UK. The Hidden Hearing information below reflects how it operated before the merger, useful context if you're comparing Boots to Audika today, or if you're an existing Hidden Hearing customer working out what's changed.

 

Boots vs Hidden Hearing

Choosing the right hearing aid provider can feel overwhelming, with so many options available on the high street and beyond. In this article, we've put two of the UK's biggest hearing aid providers, Boots and Hidden Hearing (now part of Audika), side by side, so you can see how they stack up and make a more confident decision.

  

Boots Hearingcare vs Amplifon

Boots vs Hidden Hearing

Who is Boots Hearingcare?

 

Boots hearing aids

If you were to ask people on the high street about where to buy hearing aids, many would likely mention Boots. You've probably walked past a Boots more times than you can count, and health, eye care, and hearing services are exactly what people associate with the name.

This familiarity is no accident; with over 400 locations, a strong marketing strategy, and a dominant presence in the audiology sector, Boots is hard to overlook.

But who owns Boots Hearingcare? The hearing aids offered in Boots stores come through the David Ormerod Hearing Centres franchise, which is part of the Sonova Group.

Sonova is behind well-known audiology brands like Phonak and Unitron. In 2013, Boots Hearingcare acquired a 49% minority stake in David Ormerod Hearing.

What that ownership structure really means is simple: walk into Boots Hearingcare, and there's a good chance you'll walk out with a Phonak or Unitron device, whether or not that's the best fit for your hearing.

While these brands offer excellent hearing solutions, it's important to remember they are just two of many leading manufacturers in the market, each including its own innovative technology, design, and style. This relationship may limit the range of options available to consumers looking for the best hearing aid to suit their needs.

 

What are the advantages of Boots Hearingcare?

  • Based on consumer reviews, Boots is the second-highest-rated audiologist on the high street, trailing only independent providers.

  • Clients regularly commend the professionalism, expertise, and empathy of Boots staff.

  • Delivers clear, accurate information and reliable follow-up services, including routine check-ups and appointments.

  • Maintains clear pricing.

  • 400 locations throughout the UK.

 

What are the disadvantages of Boots Hearingcare?

  • Boots Hearingcare does not provide a home visit service.
  • The company has gained a reputation for engaging in higher levels of pressure selling. To be fair, this isn't unique to Boots. Any large chain juggling manufacturer ties, high overheads, and sales targets tends to feel that same pressure, and it often shows up in how pushy the sales experience feels.
  • Boots Hearingcare will sometimes discount selected hearing aids, and it's worth asking why. Manufacturers tend to release new models every few years, so a discount often means older stock is being cleared to make way for something newer.

Always be sure to confirm that the model being offered isn’t due to be replaced by a newer, more advanced version.

 

Boots Hearingcare vs Amplifon

Hidden Hearing Versus Boots Hearing Aids

Who was Hidden Hearing?

 

Hidden Hearing

Based in Kent, with approximately 80 clinics and 200 hearing aid dispensers, Hidden Hearing was the third-largest retailer in the UK  before merging with Amplifon under the Audika brand in 2026.

The company is part of the Demant Group, the parent organisation behind well-known hearing aid manufacturers Oticon and Bernafon, two key players in the industry. Demant now also owns the combined Hidden Hearing and Amplifon business, trading as Audika.

 

What were the advantages of Hidden Hearing?

  • With numerous clinics, this retailer was highly accessible, and you're likely to find one located on a nearby high street.
  • They offered a home visit service that could be scheduled at a time convenient for you.

 

What were the disadvantages of Hidden Hearing?

  • Hidden Hearing's parent company also owned Oticon and Bernafon, so it's little surprise most recommendations pointed that way, sometimes at the expense of options that might have suited you better.

  • Hidden Hearing didn't list their hearing aid prices online, making it difficult to compare costs with other retailers. For consumers, having access to this information is important as it saves time during research and helps when making well-informed choices.

  • Price matters to most buyers, so not being able to see it upfront is a real drawback, and Hidden Hearing was one of the more tight-lipped retailers on this front.

  • According to Which? Report, Hidden Hearing ranked lowest for pressure selling, with their customers reporting feeling coerced into making a purchase during their visits.

 

What should you really be paying for your hearing aids?

We're firm believers that the price you pay should be fair, transparent, and reflective of everything included: the fitting, aftercare, warranty, and ongoing support. No hidden extras, no nasty surprises.

One of the biggest misconceptions we come across is that hearing aids are simply out of reach for most people. That's not always the case. What you'll pay depends on a number of things: the nature of your hearing loss, the features that matter to your lifestyle, and your budget.

And here's something worth knowing: more expensive doesn't always mean more suitable. When we assess your hearing, we're not looking to sell you the most advanced device on the shelf. We're looking to find what's right for you. Sometimes that's a feature-packed model with all the latest connectivity. Sometimes it's something simpler, and that's absolutely fine.

What matters is that you end up with hearing aids that genuinely improve your day-to-day life. For many people, finding the right fit makes a bigger difference than they ever expected.

 

Why choose us instead?

Even if your hearing loss, lifestyle, technology and connectivity needs require a premium hearing aid, our prices are always up to 40% off the high street.

Plus, we can carry out our services either in a clinic or in the comfort of your own home. Our HCPC-registered audiologists are fully independent, with no manufacturer ties, so the advice you get is based on what suits your hearing, not what a parent company wants us to sell.

 

Want to know more about Boots Hearingcare vs Hidden Hearing (now Audika)?

Every provider has its strengths and weaknesses, and the right choice depends on what matters most to you: convenience, price transparency, or independent advice. To find out how Hearing Aid UK can change the way you hear life, call free on 0800 567 7621 or fill out the quick form.

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Paul Harrison
Hearing Aid Advisor
Unlike most national retailers we are not owned by any manufacturer, this means we can offer the full choice of all makes and models of hearing aids

Still deciding between Boots and Audika (formerly Hidden Hearing)?

Even for a premium hearing aid, our prices are always up to 40% below the high street, with nothing hidden.

We can see you in a local clinic or at home.

The test is free, the advice is impartial, and there is no obligation to buy anything.

Call us free on 0800 567 7621, or book your free hearing test today.

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Written by Kimberley Bradshaw

Meet Kimberley Bradshaw, Head of Online Medical Content

Kimberley Bradshaw is Head of Online Medical Content at Hearing Aid UK, with six years of experience writing about hearing healthcare for UK and US health and wellness publications. Her focus has always been the same: making complex topics feel clear, human, and easy to understand.

✔️ Head of Online Medical Content, Hearing Aid UK

✔️ Medical Content Writer — UK & US publications

✔️ 6 years experience writing in the audiology space

✔️ Member of Tinnitus UK

Audiologically reviewed by Paul Harrison

Meet Paul Harrison, Audiology Expert at Hearing Aid UK

Paul Harrison is an audiology expert at Hearing Aid UK, with over 20 years of experience helping people understand their hearing health and find the right solutions for their needs. He is committed to making audiological advice accessible, honest, and straightforward for everyone.

✔️  Council Member, BSHAA — 2015–2020

✔️  Audiology Expert, Hearing Aid UK

✔️ 20 years of audiology experience

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Common FAQs when researching hearing aids and hearing loss

What is the best hearing aid model for me?

In general, any audiologist will always recommend to you the hearing aid model that best suits your needs. Here is a useful checklist to make sure that is the case.

  • Audiologist's level of knowledge: The audiologist you have seen will hopefully have a wide knowledge of all available hearing aids; however, some will only be familiar with a small number of brands and, therefore, may not really be in a position to know which model is the best for you. It is OK to challenge their recommendation and ask them to justify why this particular brand is the one for you.
  • Do research: Read about the hearing aid that was recommended. Does it seem like it will suit your lifestyle? Does it have more or fewer features than you need? 
  • Be aware of sales targets: Many high street retailers have specific tie-ins to a particular manufacturer/brand. The hearing aid they have suggested may still be the correct one for you, but do your research so that you know why they might have recommended it.  You can read our best hearing aids of this year here
Do I need one hearing aid or two?

If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:

Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source. 

Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.

Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.

Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore, if someone is talking on your unaided side, you are likely to hear that they are speaking, but be unable to tell what they have said.

Noise reduction: The brain has its own built-in noise reduction, which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering them out.

Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.

Fancy some further reading on this topic?  You can read about why two hearing aids are better than one in our article, hearing aids for Both Ears, here

What are the benefits of rechargeable hearing aids?

For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up.  Here are some other pros and cons:

For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference, as normal hearing aid batteries are quite small and some people find them fiddly to change.

One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most, a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly, then you're probably better off with standard batteries.

Rechargeable aids are also a little bit bigger and are only available in Behind-the-Ear models.

Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer's warranty when it comes to replacing the battery.

Are Behind-the-Ear hearing aids better than In-the-Ear hearing aids?

For most people, the answer is yes. But it's never that simple.

The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore, open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore, in-ear aids tend to be less natural.

However, the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.

People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.

There is also the age-old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.

Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.

What are channels, and how many do I need?

Generally speaking, six or more. Unless it's none at all.  The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex, and it is really not that straightforward.  Here are some reasons why:

Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low, and therefore need more amplification in the high frequencies. The range of sounds you hear is split into frequency bands or channels, and the hearing aids are set to provide the right amount of hearing at each frequency level.

Less than six channels, and this cannot be done with much accuracy, so six is the magic number. However, a six-channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at; it's more the rest of the technology that comes with them.

As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.

What's covered in a manufacturer's warranty?​

Manufacturer's warranties typically last between 2-5 years, depending on the brand and model, and cover defects in materials and workmanship. This includes repairs for component failures, electronic malfunctions, and manufacturing defects, but excludes damage from misuse, accidents, or normal wear. Most manufacturers also include loss and damage insurance for the first year.

We handle all warranty claims on your behalf, liaising with manufacturers and ensuring you get replacement devices quickly when needed. This comprehensive warranty coverage, combined with our lifetime aftercare, gives you complete peace of mind.  Find out more about our warranty cover here

How much does the hearing test cost?

Our hearing tests are completely free, whether at our clinics or in your home. Unlike other providers who charge £30-£100 for home visits, we believe hearing healthcare should be accessible without financial barriers. Our comprehensive assessments include examination by an HCPC-registered audiologist, audiogram results, and personalised recommendations.

All testing, future adjustments, and ongoing support are included at no extra cost. While NHS tests are also free, typical 6-week waiting periods often lead people to seek immediate private testing. We provide prompt, professional assessments that fit your schedule and budget.

Do you offer home visits, and are they included in the price?

Yes, we offer completely free home visits throughout the UK, and this service is included in our prices with no additional charges. Home visits are particularly valuable for people with mobility issues, busy schedules, or those who simply prefer the comfort and convenience of their own environment.

Our audiologists can conduct full hearing tests, fit hearing aids, and provide ongoing support in your home.  This service sets us apart from many providers who either don't offer home visits or charge extra for them.

Why are your hearing aids cheaper than what I'd pay on the high street?

We can offer prices up to 40% lower than high street retailers because of our business model. As a network of 200+ independent audiologists, we don't have the massive overheads of large retail chains - no expensive high street premises, no sales targets pushing audiologists to sell the most expensive options, and no costly marketing campaigns.

However, we maintain the same buying power as the big chains because we purchase on behalf of our entire nationwide network. This means you get access to the same premium hearing aids with professional service, but at genuinely competitive prices.

How long do I have to try the hearing aids before committing to keep them?

We offer a comprehensive 60-day money-back guarantee, which gives you twice the industry standard time to properly assess whether your hearing aids are right for you. This extended period recognises that adjusting to hearing aids takes time, and your brain needs several weeks to adapt to the amplified sounds.

Unlike many providers who offer just 30 days, we believe 60 days gives you the confidence to test your hearing aids in all the situations that matter to you - from quiet conversations at home to busy restaurants and outdoor activities.

Other pages you might find useful

Best hearing aids available in the UK for 2026
View Best hearing aids available in the UK for 2026
Audiology Home Visits - For free in the UK
View Audiology Home Visits - For free in the UK
Hearing Tests at Home in the UK for free
View Hearing Tests at Home in the UK for free
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