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Phonak Virto Paradise Hearing Aid Launch UK

Kimberley Bradshaw - Head of Marketing
Written By:
Kimberley Bradshaw

Head of Customer Content Experience

Paul Harrison Hearing Aid UK Founder & Audiologist
Medically Reviewed By:
Paul Harrison

Audiology Expert & Founder

Updated: 18th October 2023
Phonak Virto Paradise Hearing Aid Launch

Phonak Virto Paradise Hearing Aid Launch

Phonak's answer to personalised hearing aids


Phonak Paradise has expanded into tailor-made models

Phonak has expanded its Paradise hearing aid platform to include the Phonak Virto line of personalised hearing aids. This range comprises of the Phonak Virto P Black, a fully connected in-the-ear (ITE) hearing aid mirroring the style of today's modern earbuds and the Phonak Virto P-Titanium - distinguished as the only custom hearing aid crafted from titanium.

The Phonak Virto Paradise hearing aids, powered by the PRISM sound processing chip, feature advanced sound quality, as they are tailor-made to fit each individual's ears, ensuring a truly personalised listening experience in various environments life throws at you.


The Phonak Virto Paradise hearing aid lineup consists of:

  • Phonak Virto P-312 (including Virto P Black) hearing aids
  • Phonak Virto P-Titanium hearing aids
  • Phonak Virto P-10 hearing aids


Phonak Virto Paradise hearing aids (Virto P-312 model) include universal connectivity

With the universal connectivity inherent in Paradise technology, Phonak Virto P-312 hearing aid wearers can effortlessly connect to various devices, including smartphones, TVs, laptops and Roger systems. Enhanced Bluetooth capabilities enable multiple connections, allowing users to seamlessly switch between two paired devices and to have eight connected at the same time.

Phonak Virto P-312 hearing aids offer the freedom and convenience of hands-free calling. Calls can be directly streamed from iOS, Android or other Bluetooth-enabled mobile phones, as well as computers through video conferencing platforms. Hearing aid wearers can also conveniently answer or reject calls with a simple button press (Tap Control), even if their phone is across the room.

The Phonak Virto Paradise hearing aids can distinguish between streamed speech and music, optimising the listening experience accordingly. They provide the exceptional Paradise sound quality consumers have enjoyed, including soft speech enhancement and dynamic noise cancellation features.

Phonak Virto P-312 hearing aids are custom-built using Biometric Calibration software, which considers the patient's unique ear anatomy to extract over 1,600 distinct data points, resulting in a 2 dB improvement in directionality.

These hearing aids also feature Acoustically Optimised Venting (AOV), utilising data from thousands of adult ear impressions to select the ideal vent style based on ear anatomy, minimising discomfort.

 Phonak Virto Paradise hearing aids

Benefits of Phonak Virto Paradise hearing aids:

  • Custom made to fit your ear shape comfortably and perfectly
  • Provides advanced speech understanding
  • Offers natural sound
  • Universal connectivity


Phonak Virto Paradise hearing aids - Virto Black and Titanium models

Phonak Virto Black hearing aids, part of the Virto P-312 family, initially unveiled at CES 2020, boast an award-winning design that not only squishes hearing aid stigma but also bridges the gap between a hearing aid and a modern hearable device. Now in its second generation, Phonak Virto P Black hearing aids incorporate the latest Paradise features and benefits.

Phonak Virto P-Titanium hearing aids are now in their third generation - the smallest custom-made Phonak hearing aid available on the Paradise hearing aid platform and remains the world's only hearing aid crafted from medical-grade titanium.

Each titanium shell is significantly stronger than the acrylic used in other ITEs, allowing the Phonak Virto P-Titanium hearing aids to be up to 50% thinner.  Phonak Virto Paradise hearing aids are available in various colors, four technology levels, accessories, and user options and can be ordered through our audiologists nationwide.


Discover all the Phonak Virto Paradise hearing aid performance levels, full feature set and the Phonak Paradise platform in the links below:

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Hearing Aid Advisor
Unlike most national retailers we are not owned by any manufacturer, this means we can offer the full choice of all makes and models of hearing aids

Need more support with Phonak Virto Paradise hearing aids?

Hearing aids, such as Phonak Virto Paradise, with advanced capabilities, represent a transformative step in healthcare technology. They empower individuals to proactively manage their health while addressing hearing issues, fostering a holistic approach to well-being.

Wondering whether this hearing aid is right for you?  Our audiologists can help and support you in finding the right fit for your hearing loss needs, lifestyle and much more. 

Call us free on 0800 567 7621 today.

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This article was written by Paul Harrison

Meet Paul Harrison, Audiology Expert & Founder

Managing Director & founder of Hearing Aid UK, with over 20 years of audiology experience and a member of the British Society of Hearing Aid Audiologists Council (BSHAA) between 2015-2020.

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Watch the Phonak Virto Paradise hearing aid video below

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Common FAQs about Phonak Virto Paradise or other hearing aids

Is this the best model for me?

If you are looking at this page then it is likely that an audiologist has suggested that you purchase this particular hearing aid, so is this the best model for you?

In general, any audiologist will always be recommending to you the model that best suits your needs. Here is a useful check list to make sure that is the case.

  • Audiologist level of knowledge. The audiologist you have seen will hopefully have a wide knowledge of all available hearing aids, however some will only be familiar with a small number of brands and therefore may not really be in a position to know which model is the best for you. It is OK to challenge their recommendation and ask them to justify why this particular brand is the one for you.
  • Do research. Read about the hearing aid that was recommended. Does it seem like it will suit your lifestyle? Does it have more or less features than you need? 
  • Be aware of sales targets. Many high street retailers have specific tie-ins to a particular manufacturer/brand. The hearing aid they have suggested may still be the correct one for you, but do your research so that you know why they might have recommended it.

If in doubt, feel free to give us a call. That's what we're here for.

Do I need one hearing aid or two?

If you have a significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:

Localisation. The brain decodes information from both ears and compares and contrasts them. By analysing the miniscule time delays as well as the difference in loudness of each sound reaching the ears, the person is able to accurately locate a sound source. Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.

Less amplification required. A phenomena known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than than if you wore only one hearing aid.

Head shadow effect. High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore if someone is talking on your unaided side you are likely to hear that they are speaking, but be unable to tell what they have said.

Noise reduction. The brain has it’s own built in noise reduction which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering it out.

Sound quality. We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.

What are the benefits of rechargeable hearing aids?

For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. 

For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference as normal hearing aid batteries are quite small and some people find them fiddly to change.

One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most a 30 minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly then you're probably better off with standard batteries.

Rechargeable aids are also a little bit bigger and are only available in behind the ear models.

Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer warranty when it comes to replacing the battery.


Are behind the ear aids better than in the ear aids?

For most people, the answer is yes. But it's never that simple.

The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore in-ear aids tend to be less natural.

However the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.

People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.

There is also the age old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.

Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.

What are channels, and how many do I need?

Generally speaking, six or more. Unless it's none at all.

The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex and it is really not that straightforward.

Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low and therefore need more amplification in the high frequencies. The range of sounds you hear are split into frequency bands or channels and the hearing aids are set to provide the right amount of hearing at each frequency level.

Less than six channels and this cannot be done with much accuracy, so six is the magic number. However, a six channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at, it's more the rest of the technology that comes with them.

As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.

Where can I get the hearing aids covered?

Hearing aids are easily lost, misplaced or damaged and typically are one of the most expensive personal possessions an individual can own. We offer hearing aid warranty cover for £80 per year per aid.  Find out more here

How much does the hearing test cost?

All our audiologists use the very latest technology and provide the full range of tests to accurately measure your hearing for free.  Find out about what we offer all our customers here

Do home visits cost extra?

Hearing Aid UK offers all their customers free home visiting services and home visits for hearing aids - Including hearing tests, fittings, maintenance, check-ups and much more in the comfort of your own home and at your convenience.  Find out more information here

How come you're much cheaper than other places?

Here, at Hearing Aid UK, we are dedicated to offering low hearing aid prices. We achieve this by having no head office and low marketing costs.   Our hearing aid prices are amongst the lowest you will find anywhere in the world.

Need advice? Give our hearing aid experts a call for FREE

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