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An insight into Boots Hearingcare and their AudioNova D and T hearing aids

Kimberley Bradshaw - Head of Marketing
Written By:
Kimberley Bradshaw

Head of Customer Content Experience

Paul Harrison Hearing Aid UK Founder & Audiologist
Medically Reviewed By:
Paul Harrison

Audiology Expert

Updated and medically reviewed: 26th September 2024
An insight into Boots and their AudioNova D and T hearing aids

An insight into Boots and their AudioNova D & T hearing aids

The facts about Boot's AudioNova hearing aid range

 

AudioNova hearing aids are Boots own brand

You might be wondering who makes AudioNova hearing aids.  In 2019, one of the main high-street hearing care centres, Boots Hearing Care, started selling the AudioNova D and T Range of hearing aids. This isn't a new product launch as such, the technology has been around for a while.

This is essentially a Boots "own brand" hearing aid that isn't sold anywhere else and therefore can't be price compared. This article’s purpose is to give a little more clarity as to what you'd be buying if you chose an Audionova hearing aid.

 

Boots hearingcare tie-in

Boots Hearingcare is part of the Sonova Group – which also owns Phonak, Unitron, Hansaton and AudioNova.  This heavy link between Boots and this big manufacturer means that more often than not you would be offered hearing solutions from Phonak, Unitron and now AudioNova when you visit their stores.

Audionova is, in fact, a chain of hearing aid shops elsewhere in Europe, they are not a manufacturer themselves. The Audionova aids that Boots is now selling are the "own brand" of this European retailer that has now been brought to the UK market.

 

What are the Boots AudioNova hearing aids based on?

The hearing aids they have in this range are AudioNova D hearing aids,  AudioNova T hearing aids & AudioNova DX hearing aids.  As Audionova isn't a manufacturer, what are the Audionova hearing aids?

We know that they are based on Unitron hearing aids and their styling is very similar, the aids certainly look nice. What we don't know is what specification they are as this information isn't available.

Generally speaking, own-brand hearing aids are usually based on older technology ranges or have been "de-featured" in some way to make them more basic, hence the cheaper price.

 

Audio Nova hearing aids boots - In conclusion

Although Phonak and Unitron make good hearing aids, they are very similar to each other and six other major manufacturers could have more relevant hearing aids for your particular hearing loss. So, in simple terms, Boots Hearingcare is half-owned by Sonova and therefore they will want to sell you one of their brands of hearing aids. 

We often explain and educate our customers to understand that just because you’ve heard of a particular brand doesn’t mean it is the best option. Big players like Sonova (and others such as the William Demant group) have the resources to drown the market with advertising campaigns, resulting in their brands sticking in your mind. 

Most high-street brands have strong links, like Boots, to big hearing aid manufacturers giving you a biased opinion and therefore limiting your hearing solution options dramatically.  To find AudioNova hearing aid reviews, AudioNova hearing aids app and AudioNova hearing aids prices - you'd have to visit one of their stores near you.

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We hope that this article has helped you and succeeded in providing you with a better understanding of Boots Hearingcare and AudioNova.  If you have recently had a test at Boots and want to get a second opinion about any advice you have been given, call us on 0800 567 7621

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Common FAQs when researching hearing aids and hearing loss

Is this the best model for me?

If you are looking at this page then it is likely that an audiologist has suggested that you purchase this particular hearing aid, so is this the best model for you?

In general, any audiologist will always be recommending to you the model that best suits your needs. Here is a useful check list to make sure that is the case.

  • Audiologist level of knowledge. The audiologist you have seen will hopefully have a wide knowledge of all available hearing aids, however some will only be familiar with a small number of brands and therefore may not really be in a position to know which model is the best for you. It is OK to challenge their recommendation and ask them to justify why this particular brand is the one for you.
  • Do research. Read about the hearing aid that was recommended. Does it seem like it will suit your lifestyle? Does it have more or less features than you need? 
  • Be aware of sales targets. Many high street retailers have specific tie-ins to a particular manufacturer/brand. The hearing aid they have suggested may still be the correct one for you, but do your research so that you know why they might have recommended it.

If in doubt, feel free to give us a call. That's what we're here for.

Do I need one hearing aid or two?

If you have a significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:

Localisation. The brain decodes information from both ears and compares and contrasts them. By analysing the miniscule time delays as well as the difference in loudness of each sound reaching the ears, the person is able to accurately locate a sound source. Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.

Less amplification required. A phenomena known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than than if you wore only one hearing aid.

Head shadow effect. High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore if someone is talking on your unaided side you are likely to hear that they are speaking, but be unable to tell what they have said.

Noise reduction. The brain has it’s own built in noise reduction which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering it out.

Sound quality. We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.

What are the benefits of rechargeable hearing aids?

For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. 

For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference as normal hearing aid batteries are quite small and some people find them fiddly to change.

One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most a 30 minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly then you're probably better off with standard batteries.

Rechargeable aids are also a little bit bigger and are only available in behind the ear models.

Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer warranty when it comes to replacing the battery.

 

Are behind the ear aids better than in the ear aids?

For most people, the answer is yes. But it's never that simple.

The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore in-ear aids tend to be less natural.

However the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.

People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.

There is also the age old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.

Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.

What are channels, and how many do I need?

Generally speaking, six or more. Unless it's none at all.

The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex and it is really not that straightforward.

Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low and therefore need more amplification in the high frequencies. The range of sounds you hear are split into frequency bands or channels and the hearing aids are set to provide the right amount of hearing at each frequency level.

Less than six channels and this cannot be done with much accuracy, so six is the magic number. However, a six channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at, it's more the rest of the technology that comes with them.

As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.

Where can I get the hearing aids covered?

Hearing aids are easily lost, misplaced or damaged and typically are one of the most expensive personal possessions an individual can own. We offer hearing aid warranty cover for £80 per year per aid.  Find out more here

How much does the hearing test cost?

All our audiologists use the very latest technology and provide the full range of tests to accurately measure your hearing for free.  Find out about what we offer all our customers here

Do home visits cost extra?

Hearing Aid UK offers all their customers free home visiting services and home visits for hearing aids - Including hearing tests, fittings, maintenance, check-ups and much more in the comfort of your own home and at your convenience.  Find out more information here

How come you're much cheaper than other places?

Here, at Hearing Aid UK, we are dedicated to offering low hearing aid prices. We achieve this by having no head office and low marketing costs.   Our hearing aid prices are amongst the lowest you will find anywhere in the world.

Other pages you might find useful

Best Hearing Aids 2024
View Best Hearing Aids 2024
Audiology Home Visits
View Audiology Home Visits
Hearing Tests at Home UK
View Hearing Tests at Home UK
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