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In this article, we will take a brief look into the Oticon digital hearing aid launches throughout 2025 and beyond. We will be updating this content as and when new products are available in the UK market from Oticon.

In this article, we will take a brief look into the Phonak digital hearing aid launches throughout 2026 and beyond. We will be updating this content as and when new products are available in the UK market from Phonak.

In 2019, one of the main high-street hearing care centres, Boots Hearing Care, started selling the AudioNova D and T Range of hearing aids. This isn't a new product launch as such, the technology has been around a while. This is essentially a Boots "own brand" hearing aid that isn't sold anywhere else and therefore can't be price compared. This article’s purpose is to give a little more clarity as to what you'd be buying if you chose an Audionova hearing aid.

Hidden Hearing has been renamed Audika, as Amplifon sells its remaining UK business to parent company Demant and exits the UK market entirely. We break down what's driving the change, what it means for pricing and hearing aid choice, and why Audika isn't a new name globally, even if it's unfamiliar on the UK high street.

Scrivens are an opticians established in 1938, owned and run by brothers Mark and Nicholas Georgevic. They moved into supplying hearing aids in the 1950s, then later re-branded the hearing aid side of the business as “The Hearing Company”. They now own M&S hearing aids and M&S Opticians.

When researching hearing aids, it can feel at times, rather like a minefield of questions, comparisons and misconceptions. You might be wondering how much hearing aids cost and whether you will be able to find an audiologist near you that can cater to your hearing loss needs. In this article, we discuss & compare Boots Hearingcare to that of Specsavers.