In my opinion, Signia have gone in a sensible direction with this latest innovation. They realised that hearing aid core technology is already really pretty good and just refining what you are already doing is only going to make incremental differences. So they've taken a new approach, they are now trying to gauge your hearing intention.
Bear with me on this one, I too mentally rolled my eyes and expected this to be yet another bit of marketing fluff, but it's not.
Imagine you're sat at a dinner table in a busy restaurant. You're wearing your current hearing aids and you can hear the person opposite you pretty well because your hearing aids are good ones and they know what kind of environment you are in so they have narrowed your focus to a tight beam in front of you in order to diminish the background noise.
It all goes fine until the person you're sat next to you tries to talk to you. You just can't make out what they are saying as they are not the focus of your hearing aids. You could turn your head and stare directly at them, making them the focus of your hearing aids, however we just don't tend to do that as it would seem a bit odd and might get us dis-invited from future social occasions. I exaggerate of course, but you want to be able to act naturally and enjoy the meal, rather than having to second guess what your hearing aids are doing all of the time.
With the Signia Xperience hearing aid, if you acted naturally and inclined your head slightly toward the person at your side when they spoke to you, the motion sensors in the hearing aids would be tracking this movement and would intuit that your hearing intention was to hear the person in the direction you have inclined your head and it would immediately shift the focus of your hearing towards them to facilitate this.
As always, the efficacy of this system is backed up with data from research done both in the lab and in real world situations. The results were encouraging showing comparisons between how the aids performed with the sensors turned on when compared to having them turned off. In background noise situations where the person wearing the aids is moving, hearing understanding in noise and overall satisfaction were both improved.
However, this only compares their own technology, essentially the Xperience Pure compared to their previous range, the Nx Pure. What is doesn't do is show comparisons to technology by other manufacturers.
Early impressions are that it is going in the right direction. By increasing environmental awareness and avoiding the narrow focusing of hearing in noise is a very similar approach to the OpenSound system used by Oticon, and that is a system that is generally considered about the best in the world for hearing in background noise at present.
Do not spend hundreds of pounds without getting a second opinion from us.
When we refer to a product as 'New', we mean that the product is new to the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.