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Supporting a Loved One with Hearing Loss

Kimberley Bradshaw - Head of Marketing
Written By:
Kimberley Bradshaw

Head of Online Medical Content

Paul Harrison - Audiology Expert at Hearing Aid UK
Medically Reviewed By:
Paul Harrison

Audiology Expert

Updated: 29th July 2025
Updated and medically reviewed: 29th July 2025 in: Hearing Aid Advice
Supporting a Loved One with Hearing Loss

Supporting Loved Ones with Hearing Loss

How to help and what to do next

 

Overview    |    Spotting the signs of hearing loss    |    How to approach the subject of hearing loss    |    How to guide them on their hearing loss journey    |    How to help them adapt to hearing loss    |    Conclusion

 

Hearing loss is often gradual

Hearing loss can be a gradual process, and sometimes, it’s not immediately obvious. If you suspect that someone close to you might be having hearing difficulties, it can feel a bit tricky to navigate how to approach the situation.

You don’t want to make them feel self-conscious or embarrassed, but you also want to make sure they get the help they need.

In this article, we’ll discuss how you can support a loved one who may have hearing loss and what steps can be taken to improve their quality of life.

 

Spotting the signs of hearing loss

Before diving into how to help, it’s important to understand what signs of hearing loss might look like. Hearing loss doesn’t always mean complete deafness. It can range from a slight hearing impairment to a more severe loss, and the signs can vary. 

 

Some common symptoms can be:

  • Frequently asking people to repeat themselves.
  • Turning the TV or radio up much louder than usual.
  • Complaining that people are mumbling or not speaking clearly.
  • Difficulty hearing in noisy environments or crowded places.
  • A feeling of fullness or pressure in the ears.
  • Withdrawal from conversations or social situations due to difficulty following discussions.

 

If you notice these signs in someone you care about, it could be an indication that they’re struggling with their hearing. It’s important to approach the topic with sensitivity and understanding.

 

So, how do you approach the topic?

Starting a conversation about hearing loss can feel awkward, especially if your loved one has not acknowledged the issue themselves. It’s important to approach the subject in a non-judgmental, gentle way.

They might already be aware of the problem and may be reluctant to talk about it due to feelings of embarrassment or fear of losing independence. 

 

Here’s how you can start the conversation:

  • Pick the right moment: Don’t bring it up in front of others or during an emotional moment. Instead, choose a quiet time when you’re both relaxed and can talk privately.
  • Use “I” instead of "you": Instead of saying, “You’re not hearing properly,” try saying, “I’ve noticed that you sometimes seem to have trouble hearing, and I just want to make sure you’re okay.”

This approach keeps the focus on your concern for them, rather than making them feel accused or self-conscious.

  • Be empathetic: Let them know you understand that hearing loss can be frustrating, and it’s okay to ask for help. Be patient with their reaction, whether it’s denial, frustration, or even relief that someone has noticed.
  • Avoid making assumptions: Just because you think someone has hearing loss doesn’t mean they agree with you. Keep the conversation open, and be prepared for them to deny or downplay the issue.
  • Encouraging them to seek professional help:  If your loved one acknowledges their hearing difficulties, the next step is to encourage them to seek professional help. This is where your support can make all the difference.

 

How to guide them through the process

Hearing loss can be a sensitive topic, and many people may avoid seeing a doctor or an audiologist due to embarrassment or a lack of understanding of available treatments.  

 

Here’s how you can guide them through the process:

  • Suggest a visit to their local GP:  The first step in addressing hearing loss is a visit to the GP. A doctor can conduct a basic hearing test and, if needed, refer your loved one to an audiologist for a more detailed assessment.

Explain that seeing a doctor doesn’t necessarily mean they’ll need to wear hearing aids immediately, but it’s important to understand the extent of the hearing loss.

If your loved one is hesitant about wearing a hearing aid, share information about the latest technology and how it can improve their day-to-day life.

You can even accompany them to appointments if they’d like you there for support.

  • Look into other treatments: Depending on the cause of the hearing loss, there may be other treatment options available.

For example, some hearing loss can be addressed with surgery or the use of special devices like amplified telephones or TV headphones. An audiologist will be able to recommend the best course of action.

 

Help them adapt to all the changes

Once your loved one has sought professional advice, the next step is to help them adjust to any new hearing aids or treatments.  Change can be hard, especially if someone is suddenly confronted with the need for a device they weren’t expecting.  

Related reading:  Adjusting to new hearing aids

 

Here are some ways to help them adjust:

  • Be patient: It can take time to get used to hearing aids, especially when it comes to adjusting the volume and clarity.

Encourage your loved one to wear the aids regularly so they can get used to the sound. Offer to go with them to follow-up appointments if they need help troubleshooting.

  • Improve communication: If your loved one is wearing a hearing aid, be mindful of how you communicate. Speak clearly, not too loudly, and try to avoid speaking while facing away from them. Maintain eye contact and use gestures to emphasise key points when necessary.
  • Support social interaction: People with hearing loss can often feel isolated, particularly in social settings where they might struggle to follow conversations.

Encourage them to attend social events with you and offer support by ensuring they can hear important conversations. You might also help by offering a quiet space for more intimate conversations.

  • Provide emotional support: Losing hearing can be a difficult experience, and it’s important to offer emotional support throughout the process. Be patient and understanding, and encourage them to stay positive.

Remind them that many people with hearing loss continue to live fulfilling, active lives.

 

How can we help support you and a loved one?

Supporting a loved one with hearing loss is about being compassionate, patient, and proactive. The sooner you notice the signs and offer your support, the sooner they can get the help they need.

Our audiologists can provide invaluable support for loved ones with hearing loss by offering personalised care and guidance. They conduct comprehensive hearing assessments, recommend hearing aids or other assistive devices, and create tailored treatment plans.

Our audiologists also educate you and the rest of the family on communication strategies and help with adjustment to new hearing devices, ensuring a smoother transition. 

With their expertise, our audiologists help those you love to navigate hearing challenges, improve quality of life, and nurture stronger connections through better communication.

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We can help support your loved ones with their hearing loss

By taking small steps, encouraging them to seek professional help, and helping them adjust to any new treatments, you can make a world of difference in their life.  The goal is to make them feel heard - not just literally, but emotionally and socially as well. 

Contact us about booking a free hearing assessment for your loved one, either at home or in the clinic to see how well they are currently hearing.  

You can also download and read the NHS leaflet on "How to support people with hearing loss" below.  

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Written by Kimberley Bradshaw

Meet Kimberley Bradshaw, Head of Online Medical Content

Kimberley Bradshaw started her love of content creation, as a freelancer for many well-established medical brands.  She has written about hearing healthcare for several UK and US online health and wellness publications since.  Connect with Kimberley on LinkedIn.

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Common FAQs about hearing aids and hearing loss

What is the best hearing aid model for me?

In general, any audiologist will always recommend to you the hearing aid model that best suits your needs. Here is a useful checklist to make sure that is the case.

  • Audiologist's level of knowledge: The audiologist you have seen will hopefully have a wide knowledge of all available hearing aids; however, some will only be familiar with a small number of brands and, therefore, may not really be in a position to know which model is the best for you. It is OK to challenge their recommendation and ask them to justify why this particular brand is the one for you.
  • Do research: Read about the hearing aid that was recommended. Does it seem like it will suit your lifestyle? Does it have more or fewer features than you need? 
  • Be aware of sales targets: Many high street retailers have specific tie-ins to a particular manufacturer/brand. The hearing aid they have suggested may still be the correct one for you, but do your research so that you know why they might have recommended it.
Do I need one hearing aid or two?

If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:

Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source. 

Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.

Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.

Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore, if someone is talking on your unaided side, you are likely to hear that they are speaking, but be unable to tell what they have said.

Noise reduction: The brain has its own built-in noise reduction, which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering them out.

Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.

Fancy some further reading on this topic?  You can read about why two hearing aids are better than one in our article, hearing aids for Both Ears, here

What are the benefits of rechargeable hearing aids?

For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up.  Here are some other pros and cons:

For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference, as normal hearing aid batteries are quite small and some people find them fiddly to change.

One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most, a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly, then you're probably better off with standard batteries.

Rechargeable aids are also a little bit bigger and are only available in Behind-the-Ear models.

Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer's warranty when it comes to replacing the battery.

Are Behind-the-Ear hearing aids better than In-the-Ear hearing aids?

For most people, the answer is yes. But it's never that simple.

The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore, open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore, in-ear aids tend to be less natural.

However, the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.

People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.

There is also the age-old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.

Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.

What are channels, and how many do I need?

Generally speaking, six or more. Unless it's none at all.  The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex, and it is really not that straightforward.  Here are some reasons why:

Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low, and therefore need more amplification in the high frequencies. The range of sounds you hear is split into frequency bands or channels, and the hearing aids are set to provide the right amount of hearing at each frequency level.

Less than six channels, and this cannot be done with much accuracy, so six is the magic number. However, a six-channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at; it's more the rest of the technology that comes with them.

As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.

What's covered in a manufacturer's warranty?​

Manufacturer's warranties typically last between 2-5 years, depending on the brand and model, and cover defects in materials and workmanship. This includes repairs for component failures, electronic malfunctions, and manufacturing defects, but excludes damage from misuse, accidents, or normal wear. Most manufacturers also include loss and damage insurance for the first year.

We handle all warranty claims on your behalf, liaising with manufacturers and ensuring you get replacement devices quickly when needed. This comprehensive warranty coverage, combined with our lifetime aftercare, gives you complete peace of mind.

How much does the hearing test cost?

Our hearing tests are completely free, whether at our clinics or in your home. Unlike other providers who charge £30-£100 for home visits, we believe hearing healthcare should be accessible without financial barriers. Our comprehensive assessments include examination by a registered audiologist, audiogram results, and personalised recommendations.

All testing, future adjustments, and ongoing support are included at no extra cost. While NHS tests are also free, typical 6-week waiting periods often lead people to seek immediate private testing. We provide prompt, professional assessments that fit your schedule and budget.

Do you offer home visits, and are they included in the price?

Yes, we offer completely free home visits throughout the UK, and this service is included in our prices with no additional charges. Home visits are particularly valuable for people with mobility issues, busy schedules, or those who simply prefer the comfort and convenience of their own environment.

Our audiologists can conduct full hearing tests, fit hearing aids, and provide ongoing support in your home.  This service sets us apart from many providers who either don't offer home visits or charge extra for them.

Why are your hearing aids cheaper than what I'd pay on the high street?

We can offer prices up to 40% lower than high street retailers because of our business model. As a network of 200+ independent audiologists, we don't have the massive overheads of large retail chains - no expensive high street premises, no sales targets pushing audiologists to sell the most expensive options, and no costly marketing campaigns.

However, we maintain the same buying power as the big chains because we purchase on behalf of our entire nationwide network. This means you get access to the same premium hearing aids with professional service, but at genuinely competitive prices.

How long do I have to try the hearing aids before committing to keep them?

We offer a comprehensive 60-day money-back guarantee, which gives you twice the industry standard time to properly assess whether your hearing aids are right for you. This extended period recognises that adjusting to hearing aids takes time, and your brain needs several weeks to adapt to the amplified sounds.

Unlike many providers who offer just 30 days, we believe 60 days gives you the confidence to test your hearing aids in all the situations that matter to you - from quiet conversations at home to busy restaurants and outdoor activities.

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