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Audiology Expert

Overview | Signs of hearing loss | What ignoring looks like | How to approach the conversation | Summary
It's a scenario that plays out in countless homes every day: you're trying to tell your mum or dad something important, and they seem to be completely ignoring you. You might feel frustrated, hurt, or even a bit cross about it.
But here's the thing - what looks like selective hearing or deliberate ignoring might actually be the early signs of hearing loss.
Understanding the difference between the two can be important for your parents' well-being and your relationship with them in this article.
Hearing loss typically develops gradually over years, which means both the person experiencing it and their family members might not notice what's happening.
Your parent isn't waking up one morning unable to hear - instead, certain sounds and frequencies slowly become harder to distinguish.
This gradual change can easily be mistaken for distraction, lack of interest, or even stubbornness, especially if your parent is quite independent and hasn't mentioned any problems.
Realated reading: Types of hearing loss
Let's start with what hearing loss actually looks like, because it's not always as obvious as you might think.
Volume always being turned up: One of the clearest indicators is the television or radio volume. If you find yourself constantly turning it down when you visit, or if other family members are complaining about the noise level, this is often one of the first red flags.
Your parent might genuinely not realise how loud they have things - to them, it sounds perfectly normal.
"What?" is happening more frequently: Does your parent frequently ask you to repeat yourself, particularly in certain situations? Hearing loss doesn't affect all sounds equally.
Higher-pitched voices (like women's and children's) often become harder to hear first, as do consonant sounds like 'f', 's', and 'th'.
So your parent might hear that you're speaking but can't quite make out what you're saying - hence the constant "What did you say?" or "Pardon?"
Conversation withdrawal: People with hearing loss often start avoiding situations they once enjoyed.
If your parent used to love family gatherings but now seems reluctant to attend, or if they're no longer going to their regular social clubs or activities, hearing difficulties might be the culprit.
Group conversations become exhausting when you're straining to hear, and many people would rather withdraw than constantly ask people to repeat themselves.
The telephone struggle: Phone conversations are particularly challenging for people with hearing loss because you can't rely on visual cues like lip reading or facial expressions.
If your parent seems reluctant to answer the phone, switches exclusively to video calls, or frequently misunderstands what you're saying on calls, this could indicate a hearing problem rather than technophobia.
Strategic positioning: Watch where your parent sits in social situations. Are they always trying to position themselves in particular spots? People with hearing loss often unconsciously develop strategies to hear better.
Such as sitting close to speakers, turning their "good ear" towards conversations, or choosing seats where they can see everyone's faces. This isn't ignoring behaviour; it's coping behaviour.
Think these signs sound familiar? Book a free hearing assessment to get clarity and professional guidance here
Now, let's be fair - sometimes people genuinely are distracted or not paying attention, and that's different from hearing loss. Here are some key differences:
Selective situations: If your parent can hear perfectly well when they want to (like when their favourite programme is on or when you're discussing something they're interested in) but mysteriously can't hear when you're asking them to do something they don't fancy doing.
This might be selective attention rather than hearing loss. Hearing loss doesn't typically work that way - it's consistent across situations, not selective.
Visual engagement: Someone who's ignoring you often won't make eye contact or will be obviously focused on something else - reading, scrolling their phone, or watching television.
Someone with hearing loss, on the other hand, will often be looking directly at you, clearly trying to understand, but still missing parts of the conversation despite their best efforts.
Response patterns: When someone is ignoring you, they typically won't respond at all, or they'll give you a dismissive response.
Someone with hearing loss is more likely to respond inappropriately - answering a question you didn't ask, or reacting to something you didn't actually say. This happens because they've heard part of what you said and filled in the gaps incorrectly.
Here's where things get a bit more complicated. Hearing loss can actually make people seem distant or disengaged, which can feel like emotional withdrawal or ignoring. Your parent might seem less interested in conversations, more irritable, or even a bit depressed.
This isn't about them not caring - it's about the exhausting mental effort required to follow conversations when you can't hear properly.
Constant straining to hear is genuinely tiring. Imagine trying to have a conversation in a noisy restaurant whilst someone's playing loud music.
After a while, you'd probably withdraw from the conversation too, not because you don't care but because it's simply too much effort. This is what untreated hearing loss feels like much of the time.
Many older adults are reluctant to admit they're having trouble hearing. There's still a stigma attached to hearing loss - it's seen as a sign of ageing or declining capability. Your parent might be doing everything they can to hide their hearing difficulties.
Including nodding along to conversations they haven't fully heard or avoiding situations where their hearing loss might become obvious. This can unfortunately look quite a lot like ignoring or a lack of interest.
If you suspect your parent might be experiencing hearing loss rather than deliberately ignoring you, approaching this sensitively is important. Nobody wants to be told they're "going deaf" - it feels like an attack on their independence and capabilities.
Choose the right moment: Don't bring this up in the middle of an argument or when you're frustrated about being ignored. Pick a calm, private moment when you can have a proper conversation without time pressure or distractions.
Use specific examples: Rather than making general accusations ("You never listen to me!"), mention specific instances you've noticed.
"I've noticed you've been having the television quite loud lately", or "I've seen you asking people to repeat themselves more often" are much easier to hear than "I think you're going deaf."
Focus on quality of life: Frame the conversation around what they might be missing rather than what's wrong with them.
Talk about how hearing aids could help them enjoy social situations more, have easier phone conversations with grandchildren, or feel more confident in group settings.
The best hearing aids these days are genuinely sophisticated pieces of technology that can dramatically improve the quality of life.
Offer to help: Suggest going to a hearing test together, or offer to research hearing care professionals in their area. Sometimes the hardest part is just taking that first step, and knowing you're supportive can make all the difference.
The reality is that untreated hearing loss can lead to serious problems beyond just communication difficulties. Research has shown links between untreated hearing loss and increased risk of depression, social isolation, and even cognitive decline.
If you're noticing consistent patterns of communication difficulties, particularly in multiple situations and contexts, it's worth encouraging your parent to have a hearing test. These tests are usually quick, painless, and often free through hearing care professionals.
Even if the test shows no significant hearing loss, at least you'll know, and you can establish a baseline for future comparisons.
The difference between a parent ignoring you and a parent losing their hearing often comes down to patterns and consistency. Hearing loss shows up across multiple situations, particularly in noisy environments or group conversations.
It's accompanied by coping behaviours like turning up the volume or asking for repetition. True ignoring, on the other hand, tends to be more selective and situational.
If you're seeing signs that point towards hearing loss, approaching this with empathy and practical support rather than frustration or accusation will get you much further. Your parent isn't trying to make your life difficult.
They might genuinely not realise how much they're missing. Modern hearing aids can be genuinely life-changing, and helping your parent access appropriate hearing care could dramatically improve both their quality of life.
Remember, hearing loss is incredibly common as we age - roughly one in three people over 65 experience some degree of hearing loss.
It's not a character flaw or something to be embarrassed about; it's a medical condition that can be effectively managed with the right support and technology.
Ready to take the next step? If you've recognised these signs in your parent, we're here to help. Book a free hearing assessment today.
Our caring professionals will conduct a comprehensive evaluation and discuss solutions that fit your parent's lifestyle.
Remember: the sooner hearing loss is addressed, the better the outcomes. Let us help your parent reconnect with the moments that matter most.
The Best Hearing Aid Providers According to Which?
Hearing Aids with Directional Microphones Do not spend hundreds of pounds without getting a second opinion from us.
Not only are the prices great, but the service is fantastic! Many thanks to your team.In general, any audiologist will always recommend to you the hearing aid model that best suits your needs. Here is a useful checklist to make sure that is the case.
If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:
Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source.
Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.
Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.
Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore, if someone is talking on your unaided side, you are likely to hear that they are speaking, but be unable to tell what they have said.
Noise reduction: The brain has its own built-in noise reduction, which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering them out.
Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.
Fancy some further reading on this topic? You can read about why two hearing aids are better than one in our article, hearing aids for Both Ears, here
For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. Here are some other pros and cons:
For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference, as normal hearing aid batteries are quite small and some people find them fiddly to change.
One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most, a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly, then you're probably better off with standard batteries.
Rechargeable aids are also a little bit bigger and are only available in Behind-the-Ear models.
Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer's warranty when it comes to replacing the battery.
For most people, the answer is yes. But it's never that simple.
The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore, open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore, in-ear aids tend to be less natural.
However, the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.
People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.
There is also the age-old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.
Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.
Generally speaking, six or more. Unless it's none at all. The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex, and it is really not that straightforward. Here are some reasons why:
Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low, and therefore need more amplification in the high frequencies. The range of sounds you hear is split into frequency bands or channels, and the hearing aids are set to provide the right amount of hearing at each frequency level.
Less than six channels, and this cannot be done with much accuracy, so six is the magic number. However, a six-channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at; it's more the rest of the technology that comes with them.
As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.
Manufacturer's warranties typically last between 2-5 years, depending on the brand and model, and cover defects in materials and workmanship. This includes repairs for component failures, electronic malfunctions, and manufacturing defects, but excludes damage from misuse, accidents, or normal wear. Most manufacturers also include loss and damage insurance for the first year.
We handle all warranty claims on your behalf, liaising with manufacturers and ensuring you get replacement devices quickly when needed. This comprehensive warranty coverage, combined with our lifetime aftercare, gives you complete peace of mind.
Our hearing tests are completely free, whether at our clinics or in your home. Unlike other providers who charge £30-£100 for home visits, we believe hearing healthcare should be accessible without financial barriers. Our comprehensive assessments include examination by a registered audiologist, audiogram results, and personalised recommendations.
All testing, future adjustments, and ongoing support are included at no extra cost. While NHS tests are also free, typical 6-week waiting periods often lead people to seek immediate private testing. We provide prompt, professional assessments that fit your schedule and budget.
Yes, we offer completely free home visits throughout the UK, and this service is included in our prices with no additional charges. Home visits are particularly valuable for people with mobility issues, busy schedules, or those who simply prefer the comfort and convenience of their own environment.
Our audiologists can conduct full hearing tests, fit hearing aids, and provide ongoing support in your home. This service sets us apart from many providers who either don't offer home visits or charge extra for them.
We can offer prices up to 40% lower than high street retailers because of our business model. As a network of 200+ independent audiologists, we don't have the massive overheads of large retail chains - no expensive high street premises, no sales targets pushing audiologists to sell the most expensive options, and no costly marketing campaigns.
However, we maintain the same buying power as the big chains because we purchase on behalf of our entire nationwide network. This means you get access to the same premium hearing aids with professional service, but at genuinely competitive prices.
We offer a comprehensive 60-day money-back guarantee, which gives you twice the industry standard time to properly assess whether your hearing aids are right for you. This extended period recognises that adjusting to hearing aids takes time, and your brain needs several weeks to adapt to the amplified sounds.
Unlike many providers who offer just 30 days, we believe 60 days gives you the confidence to test your hearing aids in all the situations that matter to you - from quiet conversations at home to busy restaurants and outdoor activities.
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.