| The Signia Active and Signia Active Pro hearing aids launched 9th April 2021. You can now view more information on our Active range page here
The most common problem audiologists have is how to convince someone who has hearing loss to wear hearing aids. Those who want Bluetooth connectivity, advanced features, rechargeable convenience and a better hearing experience - but feel wearing hearing aids will compromise style, appearance and in some ways - judgment.
The general consensus, from consumers, is that they think they will look unsightly and make them feel old. Instead, they want a solution that slots into their active lifestyles - a complimentary modern solution.
Battling the stigma surrounding hearing loss and hearing aids is a hard nut to crack. Just look at the statistics - 6.7 million people in the UK would benefit from hearing aids, however, only 2 million people wear them.
Switching anxiety and doubt into trust and confidence is always a challenge, but we feel the new Signia Active Pro solutions have the ability to challenge perception and attitude with great style, technology and a premium hearing solution.
"Consumers are used to seeing sleek and modern wearables on every high street, they need to be convinced by a 21st-century hearing solution that empowers them to be brilliant in their second youth" Signia
Signia believe that with Active's solutions they have created a ready-to-wear digital hearing aid that has ticked modern-day consumers expectations. Consumers who choose to wear hearing aids and want a product that will enhance their hearing in a style that is recognisable today.
Signia Active solutions combine the premium earbud style of today with Signia's advanced audiology technology. This earbud incorporates the Xperience platform's YourSound technology for better speech understanding in noise, portable and convenient Li-ion rechargeability, reliable Bluetooth connectivity and the remote care services of Signia Assistant.
It will also include breakthrough signal processing to optimise your soundscape in all environments. So, you are benefiting from a popular shaped earbud with the technology of premium hearing aids on today's market.
The idea with Active's solutions is that it will introduce new customers who are ‘putting off’ wearing hearing aids to be inspired to reach out to a hearing professional. In short, it will offer everything that the premium earbuds do, but it'll be the technology that sets them apart.
If you're not aware of Signia's Xperience platform, it is the hearing aid range that introduced a 360-degree soundscape with Acoustic-Motion Sensor technology to the industry. It offers wearers the freedom to hear what really matters to them every day, on the go, wherever they are with ease.
We are SO excited to launch Signia Active and Signia Active Pro to the UK market. There has long been a gap in the industry for a hearing aid that doesn’t look like a hearing aid, in order to help break the negative stigmas and misconceptions that surround hearing solutions. Now, with Signia Active solutions, we have a hearing aid that has 21st Century appeal in technology, rechargeability AND design. This is the future of hearing aids, and at Signia, we are proud to have made this bold, yet necessary move! Emma Jones, Signia Brand Manager - UK & Ireland
The small and modern charging pod gives flexibility to the wearers - they can put the earbuds in and out whenever they want with up to 26 hours of power in one charge. There is also the added benefit of allowing wearers to stream audio and calls with advanced Bluetooth technology.
The Signia Active hearing aid range is available in two models, which offer two performance levels - Signia Active Pro and Signia Active. In short, you will get the full hearing experience that caters for mild to moderate hearing loss with Active Pro and Active is a great start-up option for those who want a hearing edge, so to speak. You'll lose some high-spec features, but Active is a great solution for noisy situations and social gatherings.
You can also view the Signia Active Pro video below or, alternatively, you can call us free on 0800 567 7621 to have a chat about the launch and any other queries you may have.
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When we refer to a product as 'New', we mean that the product is new to the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.