Phonak has added to their famous Marvel platform family with a stylishly reinvented ITE hearing - The Virto Black. Changing what we perceive an ITE hearing device to look like and designed to challenge and suppress the stigmas of the past. Offering those with hearing loss better connection and the first rechargeable custom-made hearing aid. The press seemed to be impressed with this launch and was quickly labelled as the "Best of CES 2020". But, are the consumers impressed? Here we talk about Virto's main features, benefits and more importantly - what it can provide the wearer.
Phonak's Virto Black (also known as Virto Marvel Black benefits from a powerful combination of rechargeability, Marvel technology and advanced Bluetooth capabilities. Easily stream hands-free calls and make the sound you hear as individual as you with the myPhonak app. Experience up to 10 x more clarity in challenging hearing situations with a natural and realistic soundscape - made possible with a Roger accessory.
Phonak Virto Black enables great connectivity to the world that is compatible with both iOS and Android smartphones as well other audio devices. Everyday hearing is enhanced with 16 hearing performance features that improve your listening experience and a microprocessor chip with 5 wireless protocols combining the following:
Virto Marvel Black is designed to provide the wearer with increased flexibility, control and connectivity that the consumers of today expect. Device wearers can pick up, end or reject calls with a touch of a button, whilst their phones are elsewhere. Virto Marvel Black's microphones enable completely hands-free calls, as their hearing aids act as wireless headsets - resulting in hands-on control for consumers and easier communication.
Phonak Virto Black hearing aids are comfortably custom-made using 3D printing technology and professionally put together by hand. The outside is stylishly designed in black and resembling the modern look of the hearables in the industry. On the inside you get personalisation with Biometric Calibration - analysing 1,600 unique data recordings from the wearer's ear impression and resulting in enhanced directional microphone positioning, securing the perfect fit.
Although the Virto Marvel Black looks like a hearable, it is important to know that it doesn't act like one. The two are very different. Unlike the hearables available on the market today, Virto's unique custom-fit ensures a secure and comfortable fit all day long - even for those with active lifestyles. They won't fall out when you're exercising and you won't know you're wearing them. Another comparison is Virto provides advanced communication for your hearing loss needs, instead of the limitations hearables commonly have.
We think Phonak's passion to make an impact and challenge the historical stigma behind hearing aids is commendable and the kind of thought process needed in order to make hearing aids desirable. Even though hearing is one of the main senses and contributes to the quality of life you have - people who think they have hearing loss still wait around 7 years to seek any treatment or get a diagnosis.
It is clear that Phonak's intentions were to change this view of the world and for people to instigate earlier treatment when creating the Virto Marvel Black - as well as appealing to a variety of hearing loss levels. But does Virto suppress stigma? We think that young consumers will be more likely to be attracted by the bold and stylish look of this model and will be the generation that will feel more comfortable and confident to wear this device.
Popularity will be down to what the wearer deems as a priority. Is it the look? Connectivity? But, ultimately this product might be limited to the level of your hearing loss and the shape of your ear canal. Your compatibility will be distinguished when you have a hearing test and the advice given by your audiologist.
Wondering about the Phonak Virto Black cost? Click on the links below to view each product.
If you are wondering whether the Phonak Virto Black is the right hearing aid for you or for any other queries, please contact us free on 0800 567 7621
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When we refer to a product as 'New', we mean that the product is new to the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.