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New Phonak Hearing Aids 2020

By: Paul Harrison Updated: 2nd March 2020 in: Latest News, Articles
New Phonak Hearing Aids 2020

New Phonak Hearing Aids 2020

Including the Phonak Virto Black - The custom-made hearing aid that looks like a hearable

Important article Update May 2020:  Please read our latest article on the Phonak Virto Black launch here to find out more about this hearing aid.

What's new for 2020?

You might have heard through the grapevine that Phonak is launching an updated Naida model as well as a new fully-connected ITE hearing aid.  This model will combine both Phonak technology and a stylish look of the modern hearables we see today - Phonak's answer to an earbud that people want to wear and want to be seen wearing.  Encouraging hearing aid users that there's, 'Nothing to hide'.

Phonak Virto Black

This custom-made hearing aid will include Marvel technology, Bluetooth streaming, hands-free calls, connection to the personable myPhonak app and will have the ability to be paired with the Roger accessory.  Phonak have stated that wearers will be able to experience 10 times more natural hearing in noisy situations and over varying distances (using a Roger Pen).  They also promise that you’ll benefit from the following with Phonak Virto Black:

  • Apple and Android streaming
  • A microprocessor chip runs five wireless protocols and 6 bespoke hearing features
  • Answer, reject and end calls using a push button
  • Custom-fit for a comfortable fit that is secure

Considering the Phonak Virto B or Phonak B-Titanium?  A Polite Warning to Consumers

Here, at Hearing Aid UK, we pride ourselves in being completely transparent with our prices, services and above all relaying the right information about all our models to our customers.  For instance, when a hearing aid is superseded, we make sure this is clear to everyone.  It is an important part of what we do, and we want to help you make the right decision on what hearing device is the best for you and your hearing loss.  If a hearing aid has been superseded it means that there is a more technologically advanced option that might provide you with a better hearing solution - depending on what your priorities are.

Why are we talking about this?  Well, in truth, we wanted to clarify this as you might have been offered a discount on the Phonak Virto-B and Virto B-Titanium models – and this is about to be superseded by the new Virto Black we mentioned earlier.  In short, the provider is basically trying to sell through their older models to make way for the new, more advanced version. 

Unfortunately, this is quite common practice for some audiology retailers on the high street.  This untrustworthy service is not fair to you, as a consumer.  We do not advise investing in old technology.  Always ask the audiologist if the model you are being shown is the latest on the market.

What does the new Phonak Naida bring to the table?

In brief, when launched, it will be the first superpower hearing aid with universal Bluetooth capability - featuring Marvel 2.0 technology and Roger Direct connection.  Offering power users multifunctional features, powerful sound and direct connection to their favourite Bluetooth devices.

Like the Virto Black, you can gain from the flexibility of streaming into both hearing aids at the same time for a more clear sound that is 10 times more natural (using a Roger Pen).  You can also use your Roger microphones to assist speech understanding in noise and over distance.


Read Next:  The Phonak Virto Black Hearing Aid Launch

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Paul Harrison
Hearing Aid Advisor
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When we refer to a product as 'New', we mean that the product is new to the market.


When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.


Older Model

When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.