Charity RNID Celebrates 100th Anniversary With Rebrand

The hearing charity Royal National Institute For Deaf People (RNID) has celebrated its 100 years of running service by rebranding itself with a bold new identity.

Now named Action on Hearing Loss, the charity rejoiced in its one hundredth anniversary by revamping its self to better represent the full scope of its work for a world where hearing loss doesn’t limit or label people, where tinnitus is silenced and where people value and look after their hearing.

The charity’s rebrand follows extensive research with stakeholders who discovered that despite its centenary history the name often got confused with other organisations such as RNIB and RNLI.

Now called Action on Hearing Loss, the charity will continue working towards eliminating the causes of hearing loss and its impact on people’s lives and the thought-provoking new brand will reflect this ethos by underlining the positive and striking out the negative to emphasize the negative effects of hearing loss.

Jackie Ballard, Chief Executive of Action on Hearing Loss, said: “Our centenary marks a special time in our history and our inspiring new identity will help us engage with our stakeholders in a more impactful way.

“Entering our second century as Action on Hearing Loss better describes all our work for people with all types of hearing loss, and reflects our urgency in trying to reach the four million people in the UK who should be benefiting from hearing aids but haven’t yet taken action on their hearing loss.”

Action on Hearing Loss is keeping RNID as the charity’s legal name and will continue to have HRH the Duke of Edinburgh as Patron and HRH Countess of Wessex on the board of Trustees.

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